May 2, 2024
Tealium now enables businesses to track and optimize advertising campaigns on Nextdoor
SAN DIEGO | March 4, 2024 – Tealium announced today its newest integration capability with Nextdoor’s Conversions API, which allows businesses to better track and streamline conversions directly from their servers, versus being reliant on client-side data. This empowers businesses to reclaim their first-party data and activate it in real-time.
With third-party cookie depreciation and signal loss, businesses must better rely on consented first-party data to succeed in their advertising programs. With Tealium’s Customer Data Hub now connecting with the Nextdoor Conversions API, a direct connection is formed to enable advertisers to better measure performance and activate campaigns on the Nextdoor platform.
Additionally, the new connector creates new ways for advertisers to improve the reliability of data sharing, leverage more conversion data, and ultimately increase performance across the Nextdoor advertising landscape. Specifically, the partnership allows enterprises to:
Learn more about how Nextdoor and Tealium are better together.
To keep up with the latest company news, visit Tealium’s Newsroom.
About Nextdoor
Nextdoor (NYSE: KIND) is the neighborhood network. Neighbors, businesses, and public agencies in more than 310,000 neighborhoods across 11 countries turn to Nextdoor to connect to the neighborhoods that matter to them so that they can thrive. As a purpose-driven company, Nextdoor leverages innovative technology to cultivate a kinder world where everyone has a neighborhood they can rely on — both online and in the real world. Download the app or join the neighborhood at nexdoor.com. For more information and assets, visit nextdoor.com/newsroom.
About Tealium
As the most trusted CDP, Tealium connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections, empowering brands to create a complete, real-time customer data infrastructure. Tealium’s solutions include a customer data platform with machine learning, tag management, an API hub and data management solutions that make customer data more valuable, actionable, privacy-compliant and secure. More than 850 leading businesses throughout the world trust Tealium to power their customer data strategies. For more information, visit www.tealium.com.
