Tealium’s Customer Data Platform Achieves HIPAA Milestone

Industry’s first cloud-based customer data and tag management solution to successfully complete information security examination

SAN DIEGO, CA (December 16, 2015) – Tealium, the leader in real-time customer data solutions and enterprise tag management, today announced that the company has successfully completed a Health Insurance Portability and Accountability Act (HIPAA) and Health Information Technology for Economic and Clinical Health Act (HITECH) attestation examination. The examination, conducted by BrightLine CPAs and Associates, Inc., confirms that a new offering of the company’s leading customer data platform meets the rigorous data security safeguards of HIPAA and HITECH.

This achievement is a testament to Tealium’s ongoing commitment to data privacy and security, and comes at a critical time when healthcare organizations are turning to technology and connected devices to gain operational efficiencies, enable real-time communication, and enhance patient experiences. According to a recent industry report, the global Internet of Things (IoT) healthcare market is estimated to grow from $32.4 billion in 2015 to $163.2 billion by 2020.

In parallel with embracing technology, healthcare providers are facing increasing expectations to properly secure electronic Protected Health Information (ePHI) from cyber-attacks, and maximize security efforts for the systems and technologies that maintain ePHI. Leveraging this new offering available for Tealium’s cloud-based customer data platform, healthcare organizations have assurance that stringent safeguards are in place to keep sensitive patient information protected and secure.

“This is a monumental achievement for Tealium and the industry as a whole, allowing us to meet the needs of today’s healthcare organizations that want to create better customer experiences while maintaining stringent security guidelines,” said Mike Anderson, CTO of Tealium. “In addition to completing the rigorous technical work required for this examination, our company has implemented important cultural and organizational protocols for the way we approach our own data security and privacy.”

Tealium’s industry-leading customer data platform (CDP) includes a tag management solution, omnichannel segmentation and action engine, and suite of rich data services. More than 600 organizations across the globe leverage Tealium’s CDP to build a unified customer view in real time and drive better omnichannel customer experiences. Tealium’s capabilities expand beyond traditional web and mobile channels to support connected devices and the Internet of Things (IoT), enabling organizations to create a centralized source of customer data spanning all touchpoints, and power real-time, relevant action across their entire marketing technology stack.

By meeting HIPAA compliance guidelines and required controls, Tealium is able to securely provide a real-time customer data platform for customers in the healthcare industry to process, maintain, and store protected healthcare information.

To learn more about Tealium, visit www.tealium.com.