Combining Digital and Data to drive over 24 million visits: An EXPO 2020 Story
Through leveraging one of their greatest assets, Customer Data, Expo2020 improved their conversion rate by 37%, and ran successful upselling campaigns to visitors throughout the show.
Listen to how Jad Hindy, SVP Marketing at Expo2020 Dubai, alongside supporting roles from Tealium Partners OMD and Annalect, combined digital and data, driving more than 24 million visits to Expo 2020 Dubai.
The Kingfisher Data Journey: Connecting the Dots
Kingfisher had a drive to be a data-driven organisation, the need to activate data in the best way possible is a crucial element in preparing for tomorrow.
Hear from Emily Lim, Enterprise Architect from Kingfisher on how individual brands run their business and customer data day-to-day. Kingfisher group are supporting these organisations with Tech, Architecture, Data and Engineering functions within the organisations to help supercharge their strategies and connect the dots.
Building a Personal Bank in a Digital Age
To boost customer engagement, one of The Netherlands’ largest banks, ABN AMRO, had a drive to offer more personalised, relevant content to customers during their online banking journey.
Join Ralf Coolen, Director of Data Orchestration and Yassine Mountassir, Product Owner from ABN AMRO, to understand how, by leveraging customer data and gaining data insights, ABN AMRO reached uplifts in click-through of up to 280% on owned channels with e-commerce propositions.
