France is one of Europe’s most influential ecommerce markets. High internet use and regular online shopping best describes the French consumers. However for retailers it is important to understand the preferences of different consumer demographics.
This report helps to understand the current landscape of the French market, with particular focus on the future direction of consumer behavior in a post pandemic world.
Together with RetailX, Tealium has examined the France market more closely. In our «France 2021 – Ecommerce Country Report» you will also learn:
- How consumer behaviour has changed during the pandemic
- Why “Made in France” products are gaining importance to French consumers
- How retailers can take advantage of the increased importance of online shopping and why they need to keep a close eye on the priority shifts of consumers