San Diego, Calif. – March 19, 2014 – Tealium®, the market leader in enterprise tag management and solutions that power real-time unified marketing initiatives, today announced that Tealium AudienceStream has been selected by the Digital Analytics Association (DAA) as its New Technology of the Year. The award was presented to Tealium at last night’s DAA Awards for Excellence Gala in San Francisco. DAA members voted on the finalists for each category and then a select group of distinguished judges, comprised of DAA leaders and industry and media influencers, determined the final set of winners.
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Jeff Lunsford, Tealium CEO
“It’s a great honor to be recognized by our peers for continuing to drive innovation and provide superior technology to the digital marketing industry. AudienceStream enables marketers to unify their marketing initiatives across channels and drive more powerful, real-time results using their existing vendors. We will continue to focus on developing innovative technology that helps our global customers achieve amazing results.”