Thursday, September 19, 2024 | 8:15 am – 4:00 pm CST

Twin Cities CDP & Data Strategy Summit

A unique event tailored to the future of customer data and how to harness its power as your business' greatest asset

3M Innovation Center
St. Paul, MN

Reserve Your Seat

Join us for an exciting dive into the intersection of CDPs, Analytics and AI to fuel your powerful customer data strategy

We’ll cover how CDPs are enhancing B2B paid media activation and hyper-targeting, integrating with analytics and AI frameworks, and fitting into a broader customer data strategy that involves IT, compliance, and marketing. Through expert presentations, interactive panels, and networking opportunities, you’ll gain actionable insights and strategies to leverage CDPs effectively within your organization. Register now to be at the forefront of customer data innovation!

AGENDA

8:15 - 9:00 AM CST | Breakfast, Coffee & Welcome with Jodie Jansen, CCO, Tealium

Join us for coffee, breakfast and the event kick-off with Jodie Jansen, Chief Customer Officer

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9:00 - 10:00 AM CST | Building a Privacy First Data Layer to Activate Real-Time Use Cases

with Kevin Capeder, Senior Manager, Marketing Data Capabilities from 3M

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10:00 - 11:00 AM CST | 3M Innovation Center Tour

Immerse yourself in an exclusive world of innovation featuring a range of technologies underlying the thousands of products developed by 3M Company. From the rubber sole on Neil Armstrong's shoes, to components of the most advanced electronics and medical devices, 3M's technology enables incredible feats.

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11:00 - 11:45 AM CST | From Vision to Victory: Strategies for Building Your CDP Center of Excellence

presented by Rob Anderson, Principal CDP Strategist, Tealium. Q&A to follow

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12:00 - 1:00 PM CST | Luncheon

Lunch provided for all attendees

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1:15 - 2:00 PM CST | CDP and Data Strategy – Create Savings, Engage customers, and Power an Enterprise Data Utopia

Ben Thompson, Sr Director, Analytics & Data Products from BlueStem Brands & Scotty Hagen, Founder of Project 3 & Kevin Wysocki, CEO of Sentinel Insights

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2:00 - 2:45 PM CST | Rethinking the Modern Customer Data Architecture

presented by Chris Mayer, Senior Solutions Consultant from Tealium. Q&A to follow

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3:00 - 3:30 PM CST | Closing Remarks

4:00 PM CST | Happy Hour at Handsome Hog

173 Western Ave N, St Paul, MN 55102

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Location

9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344

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Twin Cities CDP & Data Strategy Summit

A unique event tailored to the future of customer data and how to harness its power as your business' greatest asset 3M Innovation Center St. Paul, MN

Reserve Your Seat

Join us for an exciting dive into the intersection of CDPs, Analytics and AI to fuel your powerful customer data strategy

AGENDA

8:15 - 9:00 AM CST | Breakfast, Coffee & Welcome with Jodie Jansen, CCO, Tealium Join us for coffee, breakfast and the event kick-off with Jodie Jansen, Chief Customer Officer Read more

9:00 - 10:00 AM CST | Building a Privacy First Data Layer to Activate Real-Time Use Cases with Kevin Capeder, Senior Manager, Marketing Data Capabilities from 3M Read more

11:00 - 11:45 AM CST | From Vision to Victory: Strategies for Building Your CDP Center of Excellence presented by Rob Anderson, Principal CDP Strategist, Tealium. Q&A to follow Read more

12:00 - 1:00 PM CST | Luncheon Lunch provided for all attendees Read more

1:15 - 2:00 PM CST | CDP and Data Strategy – Create Savings, Engage customers, and Power an Enterprise Data Utopia Ben Thompson, Sr Director, Analytics & Data Products from BlueStem Brands & Scotty Hagen, Founder of Project 3 & Kevin Wysocki, CEO of Sentinel Insights Read more

2:00 - 2:45 PM CST | Rethinking the Modern Customer Data Architecture presented by Chris Mayer, Senior Solutions Consultant from Tealium. Q&A to follow Read more