Day 1

Due to data deprecation and challenging economic forces in the market, companies need to revamp how they track the results of their marketing and advertising by adopting more server-side techniques. Conversions APIs can serve as an operational benefit to more efficiently manage this data and orchestrate customer experiences. Hear from industry leaders they share key strategies, tactics, and crucial requirements to successfully utilize Conversion APIs. Attendees will walk away with an understanding of how to improve ad performance, attribution and ROAS without relying on browser-based tools like third-party cookies.

Learn how industry-leading businesses are adapting, pivoting, and innovating their initiatives to bring customer-centric solutions to life for advertisers. Strategic organizations will seize this necessary transition in data management as an opportunity to fuel overall digital transformation efforts. Session attendees will walk away with robust strategies and powerful plays for optimizing ad spend, streamlining data collection, ensuring data security and governance, creating value exchange experiences, and architecting a solution based strategy.

This session is for marketers and advertisers who want to understand what a best in class future-proofing solution looks like, amidst the constantly evolving advertising landscape. We’ll hear from one of Tealium’s partners and customers alike about how they: * Break down silos to get solutions activated * Create a Brand-to-Customer Relationship to unlock better experiences and achieve goals * Ensure data quality is just as important as the technology that power the strategy.