Day 2 - Agenda
AI & Data on the Digital Frontier
March 4 , 2025
Omni La Costa Resort & Spa
San Diego, CA
AGENDA
9:00 AM PT | Welcome and Opening Remarks
Dustin Horning
Jodie Jansen
9:05 AM PT | State of the World and Tealium's Vision
Jeff Lunsford
9:20 AM PT | Leveraging Customer Data for AI-Driven Value & Adoption
Sol Rashidi
9:45 AM PT | Future Trends and Tealium Innovation: The Modern Customer Data Architecture
Mike Anderson
10:00 AM PT | How a Real-Time CDP and Your Data Warehouse Can Drive More Sales
Join Ryan Rohrman, CEO of Rohrman Auto Group and Patrick Crosby, Alliance Lead from Snowflake as they explore how integrating a real-time CDP with Snowflake Cloud Data Warehouse unlocks new possibilities for data-driven decision-making. Discover how real-time data collection and activation enhance enable better customer insights and analytics to jumpstart sales and marketing efforts.
Read more
Join Ryan Rohrman, CEO of Rohrman Auto Group and Patrick Crosby, Alliance Lead from Snowflake as they explore how integrating a real-time CDP with Snowflake Cloud Data Warehouse unlocks new possibilities for data-driven decision-making. Discover how real-time data collection and activation enhance enable better customer insights and analytics to jumpstart sales and marketing efforts.
Ryan Rohrman
Patrick Crosby
Mike Anderson
10:30 AM PT | Snack Break - ✨ Visit Tealium Beast Bar ✨
10:45 AM PT | From Data Foundations to ML-Driven Personalization: Transforming the Sports Streaming Experience
Learn how FanDuel - in partnership with Zion & Zion - built a data-driven foundation for advanced analytics and ML to unify siloed data sources into a single cloud-based data warehouse. FanDuel moved beyond basic reporting and embraced ML models to predict viewer preferences, personalize UX, and inform decisions. These ML insights activated in Tealium’s CDP enabled smarter segmentation and ROI growth.
Read more
Learn how FanDuel - in partnership with Zion & Zion - built a data-driven foundation for advanced analytics and ML to unify siloed data sources into a single cloud-based data warehouse. FanDuel moved beyond basic reporting and embraced ML models to predict viewer preferences, personalize UX, and inform decisions. These ML insights activated in Tealium’s CDP enabled smarter segmentation and ROI growth.
Justin Hannah
Jack Pace
11:15 AM PT | How Customer Profiling Can Elevate the Customer Experience
Discover how Tealium and AWS empower businesses to elevate customer engagement through unified profiles. Learn how these powerful tools enable personalized marketing and real-time, event-driven interactions, helping you deliver tailored experiences across every touchpoint.
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Discover how Tealium and AWS empower businesses to elevate customer engagement through unified profiles. Learn how these powerful tools enable personalized marketing and real-time, event-driven interactions, helping you deliver tailored experiences across every touchpoint.
Clare Ward
11:45 AM PT | ✨ Lunch Break ✨
1:00 PM PT | The Digital Advertiser's Playbook
Join Josh Wolf from Tealium and Gabe Richman from The Trade Desk to learn how advertisers are modernizing their ad campaigns to improve performance and increase ROAS in the face of increasingly restrictive technical and legal challenges.
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Join Josh Wolf from Tealium and Gabe Richman from The Trade Desk to learn how advertisers are modernizing their ad campaigns to improve performance and increase ROAS in the face of increasingly restrictive technical and legal challenges.
Josh Wolf
Gabe Richman
1:25 PM PT | From Data to Intelligence: How Tealium Customers Are Powering AI & ML Innovation
Join a panel of Tealium customers and partners as they share how they’re leveraging their data to drive impactful AI and ML use cases and fuel advanced AI models. From real-time personalization to predictive analytics and automation, these leaders will discuss how their data strategies are unlocking innovation and delivering measurable results. Learn how they’re overcoming challenges, maximizing the value of their customer data, and integrating AI and ML to transform customer experiences and business outcomes. This session offers actionable insights for organizations looking to turn data into intelligence and stay ahead in an AI-driven world.
Read more
Join a panel of Tealium customers and partners as they share how they’re leveraging their data to drive impactful AI and ML use cases and fuel advanced AI models. From real-time personalization to predictive analytics and automation, these leaders will discuss how their data strategies are unlocking innovation and delivering measurable results. Learn how they’re overcoming challenges, maximizing the value of their customer data, and integrating AI and ML to transform customer experiences and business outcomes. This session offers actionable insights for organizations looking to turn data into intelligence and stay ahead in an AI-driven world.
Melissa Stern
Rio Longacre
Monica Carvajal
Heidi Bullock
1:50 PM PT | Accelerating Customer Journeys Through Data-Driven Integration
Explore how data-driven integrations can revolutionize customer engagement across marketing, sales, and service. In this session, we will cover three impactful use cases: delivering personalized offers to nurture existing customers, enabling next-best-action strategies to boost sales, and retaining high-value customers through enhanced service experiences. Learn the critical role of data structure, availability, and enrichment in amplifying engagement, as well as strategies for creating seamless, multi-channel customer journeys that deliver measurable results.
Read more
Explore how data-driven integrations can revolutionize customer engagement across marketing, sales, and service. In this session, we will cover three impactful use cases: delivering personalized offers to nurture existing customers, enabling next-best-action strategies to boost sales, and retaining high-value customers through enhanced service experiences. Learn the critical role of data structure, availability, and enrichment in amplifying engagement, as well as strategies for creating seamless, multi-channel customer journeys that deliver measurable results.
Phil Lockhart
2:15 PM PT | Tips for Improving your Marketing Attribution, Targeting, and Performance Initiatives with the Conversions API
In an evolving digital landscape defined by regulatory changes and shifting technologies, marketers face growing challenges in delivering impactful, personalized campaigns. Join industry experts from Four Season, Pinterest, and Snap as they share how to overcome these hurdles with turnkey adoption of the Conversions API (CAPI). Discover how Tealium's platform enables secure, efficient CAPI implementation while driving improved personalization and media performance. Learn how strategic partnerships with trusted platforms are helping brands navigate complexity, achieve measurable results, and stay ahead in a privacy-first world.
Read more
In an evolving digital landscape defined by regulatory changes and shifting technologies, marketers face growing challenges in delivering impactful, personalized campaigns. Join industry experts from Four Season, Pinterest, and Snap as they share how to overcome these hurdles with turnkey adoption of the Conversions API (CAPI). Discover how Tealium's platform enables secure, efficient CAPI implementation while driving improved personalization and media performance. Learn how strategic partnerships with trusted platforms are helping brands navigate complexity, achieve measurable results, and stay ahead in a privacy-first world.
Dylan Draper
Sheila Bhardwaj
Jen Farruggio
Matt Gray
2:45 PM PT | Navigating Governance and Consent in Siloed Marketing Environments
Setting up governance and consent in siloed marketing groups with multiple identity structures creates complex challenges. This session explores strategies to align teams, streamline identity management, and improve data accuracy for a cohesive omnichannel marketing approach.
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Setting up governance and consent in siloed marketing groups with multiple identity structures creates complex challenges. This session explores strategies to align teams, streamline identity management, and improve data accuracy for a cohesive omnichannel marketing approach.
Vic Elliott
Jer Tippets
Amir Nourani
Christy Barnett
3:10 PM PT | Snack Break ✨ Visit Tealium Beast Bar ✨
3:25 PM PT | Planning for Building a Balanced CDP: Using the Right Data Sources and Business Insights
Join us for an engaging session where one of Tealium's key Healthcare customers, MD Anderson, discuss strategies for implementing a balanced CDP. Considering all potential business use cases and integrating the right data sources from the start.
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Join us for an engaging session where one of Tealium's key Healthcare customers, MD Anderson, discuss strategies for implementing a balanced CDP. Considering all potential business use cases and integrating the right data sources from the start.
Kelsey Warden
Katelyn Engelking
3:50 PM PT | Tealium and AI: Revolutionizing Real-Time Data
Discover how Tealium’s built-in AI functionality is revolutionizing the way businesses leverage real-time data. This session will showcase practical strategies to maximize the value of your data by using AI-driven insights and automation directly within Tealium. Learn how to enhance customer experiences, drive smarter decisions, and streamline operations with AI-powered capabilities designed to make real-time data more actionable than ever before.
Read more
Discover how Tealium’s built-in AI functionality is revolutionizing the way businesses leverage real-time data. This session will showcase practical strategies to maximize the value of your data by using AI-driven insights and automation directly within Tealium. Learn how to enhance customer experiences, drive smarter decisions, and streamline operations with AI-powered capabilities designed to make real-time data more actionable than ever before.
Drew Halsch
Sav Khetan
4:15 PM PT | Sophisticated Tealium Deployments - Santander Openbank CDP
Join this fireside chat as Tyler Griswold and Harsh Karmarkar discuss innovative and sophisticated deployment of Tealium in support of Santander's Openbank CDP
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Join this fireside chat as Tyler Griswold and Harsh Karmarkar discuss innovative and sophisticated deployment of Tealium in support of Santander's Openbank CDP
Tyler Griswold
6:00 - 10:00 PM PT | Digital Velocity AI & Tech Extravaganza Party
San Diego, CA 92121
+1 (858) 779-1344
San Diego, CA 92121
+1 (858) 779-1344