Registration for Tealium Digital Velocity London 2025 is now closed

With James O'Keefe, Marketing Technology Director, Legal and General

AI is full of promise, but how do we move beyond the hype to real, meaningful outcomes? In this session, James O´Keefe explores how L&G, in partnership with Tealium, is navigating AI – leveraging automation for efficiency, unlocking real-time personalisation, and tackling the complexities of customer engagement.

From streamlining data to making sense of chaos, L&G breaks down how a strategic, domain-driven approach turns AI into a powerful force for smarter, more seamless and human-centred experiences.

With Mike Anderson (Chief Technology Officer and Co-founder, Tealium)

With Smitha Dunwell (Industry Partner Lead – GenAI, Amazon Web Services)

An end-to-end data strategy is critical to fuel GenAI applications. This session will highlight the importance of strong data foundations and how organisations can use data as a differentiator for GenAI initiatives.

With Igor Pluznikov (Engineer, Data Architecture, Engineering & Platforms, Pandora) and Anna Rijntjes (Senior Customer Success Manager, Tealium)

Discover Pandora's approach to data collection and distribution to meet the diverse needs of their business teams across multiple markets.

This fireside chat will cover the cross-organisational collaboration, skills, structure, and processes required to successfully manage Pandora's data orchestration in a global context.

With Federico Zaghetto (Head of CRM, Twinset)

In a world where “the big fish used to eat the small fish – now, the fast fish eats the slow fish”, agility is the ultimate advantage. As digital marketing accelerates, brands must adapt quickly to stay ahead. Join Twinset, the Italian fashion brand with 170+ stores, to discover how they are redefining omnichannel marketing in an AI-powered, data-driven era.

Learn why speed is the new competitive edge – from technology and operations to customer experience – and how being fast, not just big, is shaping the future of retail.

With Saul Lopes (Head of Customer Marketing & Engagement, Compare the Market)

Saul will share the transformative journey of building a customer-centric culture from accelerated feedback loops and advanced testing culture - to better serve customers.

As Saul delves into strategies for aligning purpose, people, and processes, discover how empowering both teams and customers unlocks customer satisfaction and business growth driving 80% of revenue with the CDP in just 6 months.

With Johnathan Conlon (CRM & Analytics Manager, Royal Mail) and Ali Behnam (Co-founder, Tealium)

Discover how one of Britain's oldest institutions leveraged Tealium’s Moments IQ to transform their guest checkout experience and digital engagement strategy.

Learn how Royal Mail implemented cost-effective testing to deliver personalised experiences without lengthy development cycles. This session demonstrates how even the most complex enterprises can break free from traditional constraints to drive innovation.

Johnathan will share how rapid experimentation has led to enhanced customer engagement and concrete ROI – all while maintaining brand consistency and regulatory compliance.

With Bob Page (Chief Product Officer, Tealium) and Jennifer Artabane (VP, Enterprise Products, Tealium)

Join us for an exclusive glimpse into the future of digital innovation. We'll explore the exciting developments and future enhancements that Tealium is spearheading to redefine the landscape of customer data management.

Don't miss this opportunity to stay ahead of the curve and be inspired by the possibilities of tomorrow with Tealium.

With Oscar López Cuesta (Digital Marketing Lead, BBVA)

Shifting from DMPs to CDPs in telecom and banking brings technical, legal, and strategic challenges. Drawing on experiences at Orange and BBVA, this session explores hyper-personalisation at scale while ensuring compliance.

From cookie match rates and dynamic pricing to CDP adoption and first-party data strategies, we’ll share quick wins and industry benchmarks to drive compliant, high-impact personalisation.

With Gabriel Bergas (Digital Business & Customer Experience Director, Bahia Principe Hotels & Resorts) and Ander Orcasitas (VP Western Europe, Dynamic Yield by Mastercard)

Managing 12,000+ rooms demands precision, and data is key to Next-Gen CX. Success lies in creating a frictionless, hyper-personalised, and visually rich digital journey across every guest touchpoint.

This session explores how top hospitality brands use cutting-edge CX strategies and AI-driven personalisation to increase direct bookings, boost conversions, and enhance guest satisfaction – driving both loyalty and profitability.

With Heidi Bullock (Chief Marketing Officer, Tealium) and Ulisse Sarmiento (VP Solution Consulting, Tealium)

Discover how Tealium’s built-in AI functionality is revolutionising the way businesses leverage real-time data.

This session will showcase practical strategies to maximise the value of your data by using AI-driven insights and automation directly within Tealium.

Learn how to enhance customer experiences, drive smarter decisions, and streamline operations with AI-powered capabilities designed to make real-time data more actionable than ever before.

With Lauren Atieh (Tech Partnerships Manager, LinkedIn, Omer Bacharach (Strategic Partner Manager, Meta), and Christopher Cox (Head of Partnerships, Snap Inc.)

Hear from LinkedIn, Meta, and Snapchat how advertisers are driving performance improvements by tapping into their first-party data strategy.

They'll dive into the transformative impact of Conversions API (CAPI) on measurement, tracking, and performance.

In an era of increasing data privacy and signal degradation with cookie declines, learn how you can optimise your marketing strategy and build stronger customer loyalty.

Panellists will share insights on why CAPI is a critical integration to future-proof your digital marketing strategy.

With Joshua Williams (Senior Marketing Technology Engineer, Legal & General), Gareth Jones, Senior Product Owner – MarTech, Legal & General) and Diego La Rocca (Account Director, Snowflake)

Discover how Legal & General is transforming customer engagement by combining real-time behavioral data from Tealium with lifetime customer insights in Snowflake.

This session explores how a seamless CDP and data warehouse integration enables real-time personalization, churn prevention, and next-best action strategies, for a solid increase in customer lifetime value.

Gain insights with lessons from implementation, real-world use cases, and what’s next in the journey toward a fully connected Customer 360 strategy.

With Hannah Fry (Professor of the Public Understanding of Mathematics at the University of Cambridge, mathematician, best-selling author, and award-winning presenter)

Details to be revealed soon.

Don't miss out on a delicious three-course meal. There will be no fixed seating plan, with up to 10 people per table. There will be a few tables dedicated to specific discussion themes or industries which you are welcome to join.

Please let us know any dietary requirements when you register using the form at the top of this page.