14:00-18:00: Workshop Option 1 | Optimize Your Data Collection
A themed workshop session where we'll dive into specific goals, use cases, real examples, Tealium capabilities, and integrations.
Format: 1) An intro to the topic 2) Real customer examples 3) Demos with our technical experts 4) The opportunity to ask questions.
The session will run twice, with a break in between at approximately 16:00-16:30. This gives you the chance to attend two different workshops during the afternoon.
Workshop Option 1 | Optimize Your Data Collection
Customer stories:
1) BBVA Technology
Ensuring Data Quality: QA Best Practices for Tealium
Speaker: Juan Carlos Gonzalez (MarTech Tech Lead, BBVA Technology)
Learn how to implement quality assurance across Tealium iQ, EventStream, and AudienceStream to optimize data quality and efficiency.
Juan Carlos shares strategies for normalizing data layers, validating schemas, and blocking unnecessary vendor tags to improve the martech stack. The session includes practical examples of catching data errors before they impact downstream systems and using controlled rollouts for new audiences and connectors.
• Another guest speaker to be announced soon
Tealium experts leading this workshop:
• Bart Goormans (Solutions Consultant, Tealium)
• Marcin Denisiuk (Principal CDP Strategist, Tealium)
14:00-18:00: Workshop Option 2 | Data Orchestration for Business Impact
A themed workshop session where we'll dive into specific goals, use cases, real examples, Tealium capabilities, and integrations.
Format: 1) An intro to the topic 2) Real customer examples 3) Demos with our technical experts 4) The opportunity to ask questions.
The session will run twice, with a break in between at approximately 16:00-16:30. This gives you the chance to attend two different workshops during the afternoon.
Workshop Option 2 | Data Orchestration for Business Impact
Customer stories:
1) JobCloud
Low "Job-Fit", High Hopes: Why “No” Means “Go” for Applicants. Demystifying Our Love/Hate Relationship with AI via Moments IQ
Speaker: Aneliya Filatova (Senior Customer Data Platform Manager, JobCloud – the leading digital company in the Swiss job market)
It turns out, when job seekers see they are a “poor fit" for a job, they are not put off. Applicants with low job-fit scores are applying at higher rates than the “great fit” crowd.
Are they ignoring the scores, taking a leap of faith, or just not fans of AI’s matchmaking skills? To find out, we’re unleashing Tealium Moments IQ surveys on Switzerland’s top job portals – right when users hit “apply".
Moments IQ gathers instant, honest feedback, identifying precisely those who defy algorithmic pessimism. The goal: to find out if users ignore, distrust, or reinterpret AI-driven scores. JobCloud is demystifying the user-AI relationship to help them build smarter, friendlier matching algorithms for the future
2) EssilorLuxottica
From Insight to Action: Orchestrating Real-Time Customer Data in a Multi-Brand Company
Speaker: Gabriele Bodellini (CX Analytics Manager, EssilorLuxottica – Ray-Ban, Sunglass Hut, Oakley)
In multi-brand organizations, tech and data silos undermine customer experience consistency, speed, and impact. EssilorLuxottica is changing that – using Tealium to move from fragmented analysis to real-time data orchestration and activation across teams, brands, and touchpoints.
Tealium experts leading this workshop:
• Gianluca Epifani (Enterprise Customer Success Manager, Tealium)
• Marcos Ortuño (Principal Business Value Consultant, Tealium)
• Mark Gray (Solutions Consultant, Tealium)
• Mark Reddin (Principal Implementation Engineer, Tealium)
• Sean van der Vliet (Sr. Solutions Consultant, Tealium)
14:00-18:00: Workshop Option 3 | Tealium as the Context Engine for AI Success
A themed workshop session where we'll dive into specific goals, use cases, real examples, Tealium capabilities, and integrations.
Format: 1) An intro to the topic 2) Real customer examples 3) Demos with our technical experts 4) The opportunity to ask questions.
The session will run twice, with a break in between at approximately 16:00-16:30. This gives you the chance to attend two different workshops during the afternoon.
Workshop Option 3 | Tealium as the Context Engine for AI Success
Customer stories:
1) Vodafone
From Data to Decisions: Creating AI-Powered Customer Interactions at Scale
Speakers: Jeroen Jaspar (Senior Martech & Data Manager, Vodafone) and Laura Glende (Product Owner Customer Data Platform, Vodafone)
Discover how Vodafone Germany is leveraging AI and Tealium's Customer Data Platform to revolutionize customer engagement. Jeroen and Laura will walk through real-world use cases, including a propensity-to-buy model that optimizes sales hotline prioritization and delivers actionable insights.
Learn about their approach to enable AI-driven use cases, the tangible results they've achieved, and what's next on their roadmap for intelligent customer interactions at scale.
Tealium experts leading this workshop:
Eva Rodenas (Global AI Innovation & Transformation Lead, Tealium)
Frederick Berlanti (Principal Product Manager – AL & ML, Tealium)
14:00-18:00: Workshop Option 4 | Unlock the Value of Your Data Cloud
A themed workshop session where we'll dive into specific goals, use cases, real examples, Tealium capabilities, and integrations.
Format: 1) An intro to the topic 2) Real customer examples 3) Demos with our technical experts 4) The opportunity to ask questions.
The session will run twice, with a break in between at approximately 16:00-16:30. This gives you the chance to attend two different workshops during the afternoon.
Workshop Option 4 | Unlock the Value of Your Data Cloud
Dive into real examples of how organizations have integrated Tealium with their data cloud (for example AWS, Snowflake, and Databricks) to turn it from a passive repository into a system of real-time action.
We'll cover integration examples, showing you how to create operational efficiencies, a robust 360-view of the customer, and a real-time customer context engine at the heart of your architecture.
Tealium experts leading this workshop:
Andrew Smith (Solutions Consultant, Tealium)
Khal Harris (Principal CDP Strategist, Tealium)
Tim Stadié (Principal Solutions Consultant, Tealium)
Yasmin Willcox (Sr. Customer Success Manager, Tealium)
14:00-21:00: Visit the Genius Bar | Tealium for Mobile & AI at the Edge
Visit our Genius Bar any time throughout the event for practical product support on any Tealium product.
We're particularly excited to show you our latest innovations for mobile and AI "at the edge"! Stop by for a walk-through.
We'll show you how you can make the most of Tealium to elevate experiences, speed, efficiency, and impact.
Tealium experts at the Genius Bar:
• Craig Rouse (Sr. Manager, Software Development – Mobile & Data Integration, Tealium)
• Diego Zerjal (Sr. Solutions Consultant, Tealium)
• Mark Gray (Solutions Consultant, Tealium)
18:00-21:00: Welcome Reception (Food & Drink) – All Welcome
Join us for networking drinks and a delicious stand-up menu created by the talented chefs at The Brewery. All food and drink is free of charge, courtesy of Tealium.
Food options will be available catering for intolerances to the 14 main allergens. If you have any very specific dietary requirements, please let a member of The Brewery catering team know when you arrive at the event.
