Digital Velocity 2026
The Future of AI, Data & Tech
Live in NYC

Your customers expect relevance right now — not after the next batch sync, not after the next model refresh. But most data infrastructure was built for storage, for analysis, for looking backward. Tealium was built for something different. In this opening keynote, CEO Jeff Lunsford lays out where the market is heading, why real-time governed data has become the new enterprise imperative, and how Tealium is positioned to lead the next era of customer data — from AI-ready infrastructure to the agentic enterprise. This is the vision for 2026 and beyond.

Speaker: Jeff Lunsford, CEO, Tealium

Keynote Speaker: Zack Kass

In this roadmap session, Tealium CTO and co-founder Mike Anderson walks through the platform's evolution — from AI-enhanced features that make Tealium smarter and faster to use, to infrastructure that positions Tealium as the governed data foundation AI systems depend on. You'll see what's shipping now, what's coming next, and how every investment maps to one architecture.

Speaker: Mike Anderson, CTO, Tealium

The browser was the first mile for a generation of customer data. But your customers have moved — to mobile apps, to in-store interactions, to connected devices where latency is measured in milliseconds and context disappears if you don't capture it at the source. This session covers Tealium's vision for mobile and edge computing: how on-device ML frameworks enable real-time intelligence without round-trips to the cloud, why mobile-first data collection changes the architecture conversation, and what it means to capture the moment where it actually happens — at the edge.

Speakers: Craig Rouse, Sr Software Engineering Manager, Tealium & Mike Anderson, CTO, Tealium

Most AI demos show you what's coming. This one shows you what's already here. Watch an AI app built live on stage in Snowflake, using real-time customer data from Tealium. Learn how easy it is to generate and activate predictions in the moment.


Speaker: Luke Ambrosetti - Principal Industry Architect, Marketing/Advertising, Snowflake

Every organization talking about AI personalization eventually hits the same wall: the data foundation isn't ready. Hear how these organizations decided to solve that problem first. In this session auto leaders will share how they're modernizing their data foundation with Tealium — unifying online and offline customer data, reducing vendor reliance, and building real-time activation capabilities. The result: a 360-degree customer view, improved marketing effectiveness, and an infrastructure that's ready for AI when the use cases arrive.


Moderator: Adam Maciasz, Staff Solutions Consultant - Automotive Industry Lead, Tealium
Speakers:
Jim Kosobucki, CDP Manager, Morgan Auto Group
Bryan Baker, Sr Director, Web Tagging & Analytics, AutoNation
Mark Nassar, Senior Manager Reporting and Analytics, AutoCanada

Most AI initiatives fail not because of flawed models, but due to weak data pipelines, poor infrastructure, and misaligned organizational expectations. This session explores how broken foundations—technical and strategic—undermine AI success before deployment even begins, and what leaders can do to fix them.


Speakers: Martin Lucas, VP, Customer Analytics, Talbots and Heidi Bullock, CMO, Tealium

Volaris unified fragmented data into a real-time customer foundation that powers personalized interactions across the journey. We’ll share how we built our strategy, activated real-time audiences, reduced churn, & drove a 20% lift in incremental sales while preparing for AI drive use cases.

Speakers: Beto Albarran, Data Analytics Head, Volaris
Paola Viquez, Data Engineering Lead, Volaris

In a world where feedback is constant and conversations unfold in real time, organizations that fail to listen risk falling behind. This session examines how to capture, interpret, and act on the signals your audience is already sending—and turn listening into a strategic advantage.


Speakers: Shalima Bhalla, CX Solutions & GTM Leader, AWS

Achieve Life Sciences is preparing to launch what could be the first new prescription smoking cessation treatment in nearly 20 years. CCO Jamie Xinos and Credera Partner Kevin King share how Tealium and AWS are powering real-time personalization across patient and HCP journeys - enterprise-grade execution without the enterprise budget.


Speakers: Jamie Xinos, Chief Commercial Officer, Achieve and Kevin King, Partner, Credera

Successful customer data strategies rely on more than technology, they require alignment across the organization. In this panel, data and marketing leaders will share how they secured cross-functional buy-in, broke down silos, and built lasting collaboration around their CDP initiatives.

Speakers:
Matt Diehl, Director of Marketing Analytics, Constant Contact
Ben Walsh, Director of Product Marketing, JTV
Marc-Andre Gauthier, CRM Product Owner, BRP
Martin Lucas, VP, Customer Analytics, Talbots
Elizabeth Kennedy, Customer Data Strategist & CSM, Tealium

Journey tracking/tagging leads to higher patient access, reduced engineering costs, faster iterations, and confident decisions--along with business growth of +32% YoY conversion rate lift.

Speakers:
Mariah McNail, Manager Delivery & Implementation, BJC Healthcare
Alan Ochoa, Director of Product - Marketing & Advertising Technologies, GSK
Lawrence Montgomery, CMO, Baptist Health
Nirmal Vemanna, Principal Product Specialist, Tealium

Explore how organizations can transform raw data into real-time, actionable insights by leveraging AI and a modern data architecture. This session will showcase how unified data platforms and intelligent activation strategies empower teams to drive smarter decisions, accelerate innovation, and deliver measurable business impact.


Speaker: Tony Lavasseur - RVP, Media & Advertising, Databricks

Most AI roadmaps start with a plan: score this audience, predict that behavior, automate this campaign. But some of the most valuable AI applications emerge from data foundations that weren't built with those use cases in mind. In this session, a Tealium customer shares the AI use case they didn't plan for — how their customer data infrastructure enabled an application they hadn't anticipated, what it took to move from discovery to production, and what it taught them about the relationship between data foundations and AI readiness.

Speaker: Coming soon

Speaker: Mike Anderson, CTO, Tealium

6:00 PM - 9:00 PM Digital Velocity Party in the View (360 View, Revolving Top Floor) of Marriott Marquis