Developer Overview

Build Customer Insights Directly into the Data

Transformation and Enrichment

Set up a Customer Data Platform to Use Data Across Your Stack

Create a rich and portable customer profile to trigger actions in downstream systems or power further analysis of the data.

• Enrich visitor profiles with Attributes to build rich insights into your data.
• Resolve customer identities with Visitor Stitching for a continuous customer view.
• Manage Audiences across all your vendors.

Validate and Maintain Data Quality

Solve the “garbage in, garbage out” problem by ensuring a high-quality data flow with specifications and tools to inspect data.

• Define Event Specs Define Event Specs
• Monitorto see data quality in real time.
• QA data flow for individual users to confirm setup.

Use Machine Learning to Enrich Customer Profiles with Predictive Insights

Scale the value of your CDP data foundation by predicting any behavior you’re tracking

• Define an ML strategy with use cases to determine what data you’ll need.
• Create prediction models to populate customer profiles with predictive scores.
• Evaluate the success of your model.

Send Data for Analysis and Action

Integrate and Activate

• Send Data with Tags
  • Use server-side event data infrastructure for emerging technologies like mobile, IoT, etc
• Tealium Functions: Run Custom JavaScript Functions
  • You can use Tealium Functions to retrieve data from other systems, augment Tealium data, or send data to other endpoints on the server-side.
• Use Data in Your Own Data Warehouse or Data Lake
  • Send all data, or just a subset for any purpose in your internal systems

Getting the Most Out of Tealium

Using the Tealium API
Getting more value out of the configuration and data in Tealium.

• iQ Revisions
• Hosted Data Layer
• Omnichannel File Status
• Visitor Lookup

Data Governance
Gain visibility and control over end-to-end data flow to manage data security, privacy and compliance.

• Consent and Privacy Management
• User Management and Control
  • User management for client-side data
  • User management for server-side data
• Data Security and Compliance
  • GDPR
  • Certifications and Tools Overview