#dmexcodiary – 16th September 2015
Tealium has returned to Cologne, Germany to exhibit at DMEXCO 2015 and so far we’re having a great time! If you’ve been to DMEXCO before you’ll know that it’s the biggest exhibition in Europe for [...]
E-Commerce Professionals: Make Hay While the Sun Shines and the Code Freezes
It’s that time of the year again. Digital marketers have returned from their summer holidays and before their hard earned suntans have begun to fade, the spectre of the holiday code freeze has [...]
Don’t Put the (AudienceStream) Data Before the Horse
The opening discussions of deploying the Tealium AudienceStream™ real-time action engine always revolve around use cases and data. Often times the discussion quickly jumps from the use case right [...]
Digital Velocity Europe 2015 Generates Some Impressive Customer Data Points
Digital Velocity Europe returned to London for its third annual edition last month and our user conference continues to get bigger and better every year. Digital marketing and analytics [...]
Why The Term “Tag Management” Sucks
I’ve been a vendor practitioner in the digital marketing and analytics fields for the last 15 years. Prior to co-founding Tealium, I spent eight years at WebSideStory, a web analytics pioneer [...]
Redefining ‘Real Time:’ Why Modern Marketers Need to Rethink the Way They View Fast Data
Among the many buzzwords in today’s digital marketing vernacular, “real time” likely ranks as one of the most overused – and misunderstood – terms out there. For the month of April, the term [...]
What is the biggest challenge for marketers so far in 2015?
Digital Velocity Europe 2015 is just around the corner, on 11th June, and we are looking forward to another great day of discussing the latest digital trends, as well as ongoing challenges and [...]
Atmospheric Marketing … with a Side of Bacon
Here’s the question: how do you engage and pique the curiosity of 400+ digital marketers and technologists? Especially when this group has been around the block a few times, and has seen [...]
Why I Am Running for the DAA Board of Directors
It is with great pleasure that I announce my nomination for the Digital Analytics Association (DAA) Board of Directors. The DAA is an organization that’s dear to my heart. I’ve been in the [...]