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    Marketing Strategy

     Financial Services in APAC: Driving Success With the Right Data Strategy
    0
    By Gwen Hecky
    In Customer Data Platform, Customer Experience, Data, Data-driven Marketing, digital marketing, Infographic, Marketing Strategy, Marketing Technology, Personalization
    Posted March 28, 2021

    Financial Services in APAC: Driving Success With the Right Data Strategy

    Key ways to survive and thrive in the new era of customer experience - without the use of third-party cookies!

    READ MORE
     Now that Google has drawn a line in the privacy sand(box), what’s next?
    0
    By Travis Cameron
    In Marketing Strategy, Martech, Web Analytics
    Posted March 15, 2021

    Now that Google has drawn a line in the privacy sand(box), what’s next?

    TL, DR: Google put yet another nail in the coffin of third-party tracking and targeting last Wednesday which adds to their announcement last year they’d phase out third-party cookies by 2022. [...]

    READ MORE
     10 Marketing Ideas for Uncertain Times
    0
    By Heidi Bullock
    In Data, Marketing Strategy
    Posted March 18, 2020

    10 Marketing Ideas for Uncertain Times

    In a world of change, many marketers are now racing towards plan B. All of us had exciting events planned, product launches scheduled, in person meetings set. A lot of time, energy, and heart [...]

    READ MORE
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    Data Strategy of the Utah Jazz
    Tealium Predict

    The Right Content

    Using the Tealium Customer Data Hub, we’ve compiled your content topic and medium preferences based on your previous interactions with our digital properties.

    The Right Market

    Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.

    The following are the options you could have been presented:

    Not-Personalized

    Healthcare

    Retail

    Financial

    The Right Match

    Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.