Marketing Strategy

Rising energy prices, record-breaking interest rates, overpriced tomatoes… everyone is feeling the crunch in some form or another from the cost-of-living crisis. And it isn't just impacting how [...]

Keeping customers is key to the success of businesses, and using social media for customer retention is a game-changing way to engage your valuable customer base. Social media enables businesses [...]

Brands taking a “one size fits all” approach to marketing will annoy more people than they appeal to because, unsurprisingly, customers want their brands to be authentic. While scattergun [...]

It’s that time of the year that the entire Marketing world has been waiting for, when the biggest names in advertising show us their most creative and compelling messaging and content that they [...]

2023 is fast approaching, and there has never been a better time to upgrade your social media strategy. Here are 4 tips to get you started.

It goes without saying that there are nuances to 2023 marketing planning depending on the type of business you are in – but it’s fair to say you are being impacted by the current economy. If you [...]

We often rave about personalization wins from our customers, supported by Tealium’s CDP, but what about personalization fails? It’s no surprise that customers - yourself and myself and everyone [...]

Data-driven marketers are rising to the top for their intentional use of data in strategy, analysis and execution. They are constantly focused on measurement and performance, and those two realms [...]

The marketing tips were a flowin' at this year's Partner Summer Summit and we are incredibly thankful for the ecosystem of partners that support the acceleration of customers outcomes. Whether it [...]

In the best of times, marketers have an increasingly difficult job. Driving company growth is not just one thing.  Building and maintaining a strong brand,  engaging customers, and building [...]