Google has delayed the death of the third-party cookie in Chrome until 2023, but marketers and analytics professionals are going to be faced with more problems than solutions from this update.
In Customer Experience, Data, first-party data, Marketing Strategy, Omnichannel Marketing, Personalization, PrivacyPosted
Retailers in the Middle East have a unique opportunity to drive loyalty, present cross-brand content, and predict how the customer will behave in the future!
In Customer Data Platform, Data-driven Marketing, first-party data, Marketing Strategy, third-party data, UncategorizedPosted
No cookies? No problem. A first-party data strategy takes the cake as brands head into 2022. This ebook helps you feel empowered by the loss of third-party cookies when you adopt a first-party [...]
By Gwen Hecky
In Customer Data Platform, Customer Experience, Data, Data-driven Marketing, digital marketing, Infographic, Marketing Strategy, Marketing Technology, PersonalizationPosted
Key ways to survive and thrive in the new era of customer experience - without the use of third-party cookies!
TL, DR: Google put yet another nail in the coffin of third-party tracking and targeting last Wednesday which adds to their announcement last year they’d phase out third-party cookies by 2022. [...]