Marketing Strategy

Today’s businesses are constantly striving to stay ahead of the curve and meet the ever-evolving demands of their customers. As a result, developing a comprehensive roadmap for a Customer Data [...]

Let’s explore the importance of real-time data for Black Friday and Cyber Monday by setting the scene. The weather is cooling off. You might be wrapped up in a blanket, on the couch about to [...]

Marketers around the world are furiously executing strategic plans as we approach the busiest and most important season of the year, the holiday shopping period. In a few month’s time, [...]

Rising energy prices, record-breaking interest rates, overpriced tomatoes… everyone is feeling the crunch in some form or another from the cost-of-living crisis. And it isn't just impacting how [...]

Keeping customers is key to the success of businesses, and using social media for customer retention is a game-changing way to engage your valuable customer base. Social media enables businesses [...]

Brands taking a “one size fits all” approach to marketing will annoy more people than they appeal to because, unsurprisingly, customers want their brands to be authentic. While scattergun [...]

It’s that time of the year that the entire Marketing world has been waiting for, when the biggest names in advertising show us their most creative and compelling messaging and content that they [...]

2023 is fast approaching, and there has never been a better time to upgrade your social media strategy. Here are 4 tips to get you started.

It goes without saying that there are nuances to 2023 marketing planning depending on the type of business you are in – but it’s fair to say you are being impacted by the current economy. If you [...]

We often rave about personalization wins from our customers, supported by Tealium’s CDP, but what about personalization fails? It’s no surprise that customers - yourself and myself and everyone [...]