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Marketing Strategy

 Digital Velocity ‘22: Top 5 Key Takeaways on Customer Experience for Travel & Hospitality in 2022
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By Hilary Noonan
In Customer Data Platform, Customer Experience, Events, Marketing Strategy, Uncategorized
Posted May 9, 2022

Digital Velocity ‘22: Top 5 Key Takeaways on Customer Experience for Travel & Hospitality in 2022

From travelers’ changed expectations (thanks to the pandemic), to capitalizing on recent innovations required during Covid-19, to where the future might lead the travel & hospitality [...]

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 DV ’22 for Healthcare: 5 Best Practices for Healthcare Providers Implementing a CDP
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By Hilary Noonan
In Customer Data Platform, Customer Experience, Events, Marketing Strategy
Posted May 5, 2022

DV ’22 for Healthcare: 5 Best Practices for Healthcare Providers Implementing a CDP

Patients are looking for healthcare experiences that mirror those in their broader digital lives, something that healthcare providers implementing a CDP are acutely aware of. Some examples of [...]

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 Digital Velocity ‘22: Top 5 Takeaways on Retail Customer Experience in 2022
0
By Hilary Noonan
In Customer Data Platform, Customer Experience, Marketing Strategy, Uncategorized
Posted May 4, 2022

Digital Velocity ‘22: Top 5 Takeaways on Retail Customer Experience in 2022

We kicked off Digital Velocity last Thursday with our DV ‘22 focused on retail customer experience and - WOW - were the insights amazing! So many incredible discussion points were explored which [...]

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 Examining the Rise of Customer Data Platforms in Asia-Pacific
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By Anna Koleth
In Customer Data Platform, Customer Experience, Marketing Strategy, Uncategorized
Posted April 19, 2022

Examining the Rise of Customer Data Platforms in Asia-Pacific

The societal shift over the past two years has consolidated our move online for work, education, shopping and entertainment, leading to increased adoption of customer data platforms in [...]

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 DV ’22 for FinServ: 5 Best Practices for Financial Services Implementing a CDP
0
By Hilary Noonan
In Customer Data Platform, Customer Experience, Marketing Strategy, Uncategorized
Posted April 15, 2022

DV ’22 for FinServ: 5 Best Practices for Financial Services Implementing a CDP

There is a rising number of financial services implementing a CDP. Over the last few years, disruptive forces like financial technology, cryptocurrency and the uncertain economic impact of the [...]

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 Deliver “Just for Me” Marketing Campaigns with Amazon Pinpoint and Tealium
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By Omar Bendjaballah
In Marketing Strategy
Posted November 1, 2021

Deliver “Just for Me” Marketing Campaigns with Amazon Pinpoint and Tealium

Tealium’s latest integration with AWS — Amazon Pinpoint — is an exciting milestone in the partnership between our two companies. This new integration will allow joint customers to [...]

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 The Present and Future of Travel Marketing
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By Lauren Forrester
In Marketing Strategy
Posted September 29, 2021

The Present and Future of Travel Marketing

Throughout 2021, Travel Marketers have had to adapt to an extremely challenging economic environment. A new and revised approach to data management is going to be central to their future evolution.

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 The Importance of Multi-Channel Communication and 3 Ways to Do It Right
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By Audrey Lewis
In Marketing Strategy
Posted August 27, 2021

The Importance of Multi-Channel Communication and 3 Ways to Do It Right

See three examples of how Tealium + Braze can help brands drive powerful cross-channel communication.

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 5 Tips to Help Retailers Prepare for the 2021 Holiday Shopping Season
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By Audrey Lewis
In Marketing Strategy
Posted July 21, 2021

5 Tips to Help Retailers Prepare for the 2021 Holiday Shopping Season

See our predictions for the 2021 holiday season and 5 tips to help retailers prepare for success!

READ MORE
 Ready, set, amp up your retail marketing!
0
By Julie Graham
In Marketing Strategy
Posted March 9, 2021

Ready, set, amp up your retail marketing!

3 key ways to capitalize on the digital surge and be retail marketing ready while putting your customer first.

READ MORE
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