So You Need a CDP… How Will You Choose Whether to Build It or Buy It?
To build or buy a CDP is not a simple decision. A hybrid approach can be the answer when it comes to adding value to the business.
In Customer Data Platform, Customer Experience, Data, first-party data, Marketing Strategy, Omnichannel Marketing, Personalization, Privacy
Posted Customer-centric telco is just around the corner
Retailers in the Middle East have a unique opportunity to drive loyalty, present cross-brand content, and predict how the customer will behave in the future!
Posted
Rethinking Your Customer Data Strategy Without the Third-Party Cookie
After years of relying on third-party cookies for insights, ad optimizations and audiences advertisers needed to run their businesses, it’s time to say goodbye.
Chrome’s Delay in Killing Cookies Creates More Harm Than Good
Google has delayed the death of the third-party cookie in Chrome until 2023, but marketers and analytics professionals are going to be faced with more problems than solutions from this update.
In Customer Experience, Data, first-party data, Marketing Strategy, Omnichannel Marketing, Personalization, Privacy
Posted Retailers look to fuse new demand for convenience with the human touch
Retailers in the Middle East have a unique opportunity to drive loyalty, present cross-brand content, and predict how the customer will behave in the future!
In Customer Data Platform, Data-driven Marketing, first-party data, Marketing Strategy, third-party data, Uncategorized
Posted 4 Steps Toward Succeeding with a First-Party Data Strategy
No cookies? No problem. A first-party data strategy takes the cake as brands head into 2022. This ebook helps you feel empowered by the loss of third-party cookies when you adopt a first-party [...]
By Gwen Hecky
In Customer Data Platform, Customer Experience, Data, Data-driven Marketing, digital marketing, Infographic, Marketing Strategy, Marketing Technology, Personalization
Posted Financial Services in APAC: Driving Success With the Right Data Strategy
Key ways to survive and thrive in the new era of customer experience - without the use of third-party cookies!
Now that Google has drawn a line in the privacy sand(box), what’s next?
TL, DR: Google put yet another nail in the coffin of third-party tracking and targeting last Wednesday which adds to their announcement last year they’d phase out third-party cookies by 2022. [...]
10 Marketing Ideas for Uncertain Times
In a world of change, many marketers are now racing towards plan B. All of us had exciting events planned, product launches scheduled, in person meetings set. A lot of time, energy, and heart [...]
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