Marketing Strategy

We often rave about personalization wins from our customers, supported by Tealium’s CDP, but what about personalization fails? It’s no surprise that customers - yourself and myself and everyone [...]

Data-driven marketers are rising to the top for their intentional use of data in strategy, analysis and execution. They are constantly focused on measurement and performance, and those two realms [...]

The marketing tips were a flowin' at this year's Partner Summer Summit and we are incredibly thankful for the ecosystem of partners that support the acceleration of customers outcomes. Whether it [...]

In the best of times, marketers have an increasingly difficult job. Driving company growth is not just one thing.  Building and maintaining a strong brand,  engaging customers, and building [...]

The global digital economy is undergoing a seismic shift as consumer expectations heighten around data privacy and security. As the third-party cookie crumbles, investment in privacy-enabling [...]

From travelers’ changed expectations (thanks to the pandemic), to capitalizing on recent innovations required during Covid-19, to where the future might lead the travel & hospitality [...]

Patients are looking for healthcare experiences that mirror those in their broader digital lives, something that healthcare providers implementing a CDP are acutely aware of. Some examples of [...]

We kicked off Digital Velocity last Thursday with our DV ‘22 focused on retail customer experience and - WOW - were the insights amazing! So many incredible discussion points were explored which [...]

There is a rising number of financial services implementing a CDP. Over the last few years, disruptive forces like financial technology, cryptocurrency and the uncertain economic impact of the [...]

Tealium’s latest integration with AWS — Amazon Pinpoint — is an exciting milestone in the partnership between our two companies. This new integration will allow joint customers to [...]