Partner Showcase 2023 - Day 2 - Trusted Customer Consent | Tealium

Data privacy practices are on public display on a company's website and in its marketing initiatives, and the public is beginning to pay more attention. Join us to learn more about the changing landscape of privacy and consent, current trends, and how to approach it and turn it into a trusted asset.

AGENDA

9:00 - 9:05 AM PT | Event Kickoff & Opening Remarks

Matt Gray

Global Vice President, Partnerships

Tealium

9:05 - 9:30 AM PT | Turning Consent into a Competitive Advantage

Acquiring consent and complying with privacy laws is more critical than ever, but it’s even more important that you use customer data to deliver amazing and trusted experiences. Learn how the power of flexible consent enforcement frameworks can provide your customers with a relevant and optimized experience in exchange for their data, while strengthening trust in your business and loyalty to your brand.

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Matt Pharr

Managing Director

Accenture

Richard Morrow

Senior Director MarTech Engineering & Innovation

BlastX Consulting

Ted Sfikas

Senior Director of Digital Strategy & Value Engineering

Tealium

9:30 - 10:30 AM PT | Understanding the Changing Landscape of Global Privacy Regulations

From GDPR in Europe, to CPRA in the United States, to the myriad of other global regulations, understanding how to collect and manage data across these different landscapes can be really challenging for a business and be adequately prepared. Learn about the latest data privacy trends, evolving global regulations, and the impact they have on your customers, data strategy, and business.

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Cary Adams

Data Governance Manager

ASICS

Sav Khetan

Director of Product Strategy

Tealium

Paul Weinstein

General Manager

Wheelhouse

10:30 - 10:35 AM | Event Wrap Up & Closing Remarks

Matt Gray

Global Vice President, Partnerships

Tealium