Rebecca Darley
CMO
Domain
Domain
SOLD OUT:
Digital Velocity 2024
Thursday 27 June, 2024
Crown Sydney
Welcome to the Real-Time Revolution: Where Moments Matter
Join us at our annual conference to learn about the latest innovations in customer data. Discover the new ways customer data can power successful AI initiatives, be used for real-time engagements, and see best practices for ensuring data is used to uphold privacy and compliance.
Agenda
Explore our schedule and speaker sessions
Morning Main Session 
8:30 AM – 9:15 AM Registration open
Registration for the event is now open.
9:15 AM – 9:30 AM Main session doors open
Main session doors open for attendees.
9:30 AM – 9:50 AM Opening remarks Tealium’s CEO, Jeff Lunsford
Join Tealium’s CEO, Jeff Lunsford as he discuss the company’s future leadership and innovation. Discover the pivotal role of data in today’s AI-driven landscape and the importance of implementing a robust data differentiation strategy to achieve tangible business outcomes.
9:50 AM – 10:20 AM Brightening Everyday: The Kmart Engagement Strategy
Brad Blyth, Chief Information Officer, Kmart Australia Limited
Join Brad Blyth, CIO at Kmart, for a keynote on how Kmart is transforming customer engagement to make everyday living brighter. In this insightful session, Brad will delve into Kmart’s comprehensive data journey as well as innovative strategies that Kmart employs to engage and amaze customers, fostering loyalty and driving growth. From cutting-edge personalisation techniques to a robust first-party data strategy, learn how Kmart is setting a new standard in retail by consistently exceeding customer expectations and brightening their everyday lives.
10:20 AM – 10:45 AM Keynote Session
Mike Anderson, Chief Technology Officer, Tealium
Join Mike Anderson for a glimpse into the 2024 data landscape. Learn why clean data fuels AI, the significance of real-time customer experiences, and the essentials of data privacy. Explore how data drives business outcomes and discover innovations like Moments IQ and Consent Orch, shaping the future of data usage.
10:45 AM – 11:15 AM Networking morning tea
A short break for networking and refreshments. Also an opportunity for you to visit us at our Tealium Expert Zone to meet our experts.
11:15 AM – 11:45 AM Data Custodianship: Developing the Right C-Suite Synergy for Business Success
Rebecca Darley, CMO, Domain, Brad Blyth, Chief Information Officer, Kmart Australia Limited & Will Griffith, VP & GM at Tealium
Join industry leaders as they delve into the pivotal nexus of technology and marketing strategy. Discover actionable insights and innovative approaches to harmonise the roles of CIOs and CMOs. From aligning technological infrastructure with customer-centric marketing initiatives to leveraging data analytics for enhanced decision-making, our panellists will navigate the complexities of bridging the CIO-CMO gap.
11:45 PM – 12:30 PM Signal Loss & Metrics Mandate: ROI, Attribution, and Marketing Mastery with TikTok, The Trade Desk, Snapchat, Amazon Ads and EssenceMediacom Australia
Moderator: Poorani Adewole, Chief Data Tech and Analytics Officer, EssenceMediaCom Australia
Panellists: Isabella Spragg, Director of Partnerships ANZ, The Trade Desk
Angus Macfarlane, Product Marketing Manager
TikTok Amit Chaubey, Head of Marketing Science APAC, Snap, Inc.
Willie Pang, General Manager, Amazon Ads
Panellists: Isabella Spragg, Director of Partnerships ANZ, The Trade Desk
Angus Macfarlane, Product Marketing Manager
TikTok Amit Chaubey, Head of Marketing Science APAC, Snap, Inc.
Willie Pang, General Manager, Amazon Ads
In this panel discussion moderated by Poorani Adewole, Chief Data Tech and Analytics Officer, EssenceMediacom Australia, industry experts from TikTok, The Trade Desk, Snapchat, and Amazon Ads will discuss combating signal loss amid privacy laws and cookie deprecation. They will explore building first-party data foundations, leveraging CAPI for revenue protection, and linking signal resilience with real-time data quality, highlighting benefits with Tealium integration.
12:30 PM – 1:30 PM Networking Lunch / Tealium Expert Zone Open
Lunch break with an opportunity for networking at the Tealium Expert Zone.
Afternoon – Breakout Sessions Track A
1:30 PM – 2:10 PM Embracing the AI revolution: Setting Your Business up for Success
Matt Parisi, Director Product Marketing, Tealium
The most important aspect of GenAI is becoming AI ready. Without it, you have no chance of success. Join Matt Parisi for an illuminating Tealium session on the importance of real-time data collection and activation, empowering your journey towards AI-driven insights.
2:15 PM – 2:55 PM How Digitalisation Can Transform a Business: Revolutionising People, Personalisation and Data in a Highly Regulated Environment
Michelle Tucker, Head of Digital Transformation, AstraZeneca
In today’s data-driven world, navigating privacy regulations and customer data management can be a complex challenge. Michelle Tucker, Head of Digital Transformation AstraZeneca will share her experience and insights from one of the most highly regulated industries, healthcare. Gain best practices for collecting, utilising, and safeguarding customer data while adhering to stringent privacy regulations.
3:00 PM – 3:40 PM From Third-Party Reliance to First-Party Empowerment: Transition Essentials
Hazel Titus, Professional Services APAC Manager, Tealium and Matt Parisi, Director of Product Marketing, Tealium
Join experts from Tealium as they delve into the Madtech landscape. This session will explore the convergence of adtech and martech in response to new data privacy regulations and emerging technologies such as CAPI. Discover the essentials of transitioning from third-party reliance to first-party empowerment, including strategies for integrating first-party data, moving from DMPs to CDPs, and enhancing data quality and privacy compliance through innovative solutions.
3:40 PM – 4:15 PM Networking Afternoon tea
A short break for networking and refreshments. Also an opportunity for you to visit us at our Tealium Expert Zone to meet our experts.
Afternoon – Breakout Sessions Track B
1:30 PM – 2:10 PM Nurturing Lifetime Value through Real-Time Insights
Stu Sheridan, Head of Digital & Data, Danone & Mark Gretton, Chief Technology Officer, CHEP Network
With Tealium’s CDP, Danone Nutricia was empowered to automate complexity to achieve personalisation at scale across its multi-brand portfolio. For example, the company sent targeted and personalised eDM communications during the first 100 days post-acquisition to encourage customers’ therapeutic compliance. In turn, this approach paid commercial and consumer dividends.
2:15 PM – 2:55 PM Charting the Course of Future Tealium Innovation
Mike Anderson, Chief Technology Officer & Founder, Tealium
Join us for an exclusive glimpse into the future of digital innovation with Tealium’s Chief Technology Officer & Founder, Mike Anderson. In this compelling session, we’ll explore the exciting developments and future enhancements that Tealium is spearheading to redefine the landscape of customer data management. Discover how Tealium is paving the way for businesses to thrive in an ever-evolving digital ecosystem. Don’t miss this opportunity to stay ahead of the curve and be inspired by the possibilities of tomorrow with Tealium.
3:00 PM – 3:40 PM From Technology to Team: Creating the Optimal Org for CDP Success
Nick Laidler, Head of MarTech, Sportsbet & Caitlin Riordan, VP of Customer Success APJ, Tealium
In this fireside chat, Nick Laidler, Sportsbet will deep dive on how to seamlessly integrate Customer Data Platforms (CDPs) with the right organisational structure and team dynamics. Nick will share his insights on key strategies for technology selection, team building, and driving adoption to maximise your CDP’s potential and drive business growth.
3:40 PM – 4:15 PM Networking Afternoon tea
A short break for networking and refreshments. Also an opportunity for you to visit us at our Tealium Expert Zone to meet our experts.
Afternoon – Breakout Sessions Track C
1:30 PM – 2:10 PM Transforming Vision into Tactics and Tangible Results
Benjamin Will, Manager, Group Paid Media, Virgin Australia & Caitlin Riordan, VP of Customer Success, Tealium
In this session, we will discuss the crucial steps involved in translating business strategy into tangible outcomes. From aligning goals with execution to navigating challenges along the way, he will share his experience and insights on how they successfully turn Virgin Australia’s organisational vision into measurable success stories.
2:15 PM – 2:55 PM Efficient and Effective: Strategies for a High-Impact CDP Team
Joshua Anthony, Director, Martech & Operations, Ubank, Emma Egerton, Executive Manager, Professional Services, The Lumery & Alexandra Smit, Senior Customer Success Manager, APJ, Tealium
For many years, organisations have strived to deliver highly personalised and relevant experiences in hopes of creating happier customers and better experiences. While it makes sense in theory, operationally, it has been hard to execute – especially at scale. Technology, process, and talent are all real factors that have made the dream of executing one-to-one experiences a real challenge. In this fireside chat, hear from industry leader Josh Anthony, UBank on how with the right team structure and with the right technology, uBank can now make the one-to-one vision more of a reality.
3:00 PM – 3:40 PM Driving Growth through Data Integration: CDPs and the Snowflake Marketing Data Cloud
Sagar Kulkarni, Partner Sales Engineer, Snowflake & Nick Dennis, Vice President of Solutions Consulting APJ, Tealium
In today’s data-driven landscape, Customer Data Platforms and the Snowflake Marketing Data Cloud stand as pillars of an organisation’s data infrastructure. From customer segmentation and personalisation to predictive analytics and beyond, the integration of these technologies enables organisations to harness the full potential of their data assets. In an era where privacy and consent are paramount, the combined capabilities play a pivotal role in ensuring compliance and fostering trust with customers. This session will equip you with the knowledge and strategies needed to elevate your organisation’s data capabilities and deliver exceptional customer experiences.
3:40 PM – 4:15 PM Networking Afternoon tea
A short break for networking and refreshments. Also an opportunity for you to visit us at our Tealium Expert Zone to meet our experts.
4:15 PM – 4:55 PM The Dawn of Data: Empowering Brands in the Age of AI
Amanda Johnstone, CEO Transhuman
Join Amanda Johnstone for an inspiring keynote on navigating the AI era. Discover keys to thriving amidst technological disruption, harnessing AI’s potential for innovation and growth. Gain actionable strategies to adapt, lead, and succeed in tomorrow’s dynamic landscape. Don’t miss this empowering finale to our conference journey.
4:55 PM – 5:00 PM Closing Remarks
5:00 PM – 7:00 PM Networking Cocktail
Evening celebration for all attendees.
