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DACH User Group

👉 Beyond Technology: Driving Organisational Readiness for Data-Driven Success
👉 Laying the Groundwork: How to Build a Data Foundation for AI That Works

You heard from

Tealium

Beyond Technology: Driving Organisational Readiness for Data-Driven Success

Technology alone doesn’t drive outcomes. From siloed teams to lack of alignment, many of us face the same hurdles when trying to put customer data to work. In this session, Zooplus shares how they tackled the challenge of embedding a data-first mindset across the organisation — getting leadership buy-in, aligning teams, and turning strategy into action. Expect practical takeaways on governance, activation, and cross-functional collaboration.

Pallavi Modi

Director of Product: Acquisition & Retention Vertical
Zooplus

Laying the Groundwork: How to Build a Data Foundation for AI That Works

AI is only as good as the data behind it. In this session, Future Marketing and Tealium will explore how to build a data foundation that enables scalable, effective AI - from consented data collection to contextual enrichment and real-time activation. You’ll learn practical steps to reduce complexity, increase agility, and turn your data into a true competitive advantage.

Sascha Becker

Manager
Future Marketing
Tealium

Timothy Stadié

Principal Solution Consultant
Tealium
Tealium

Simon Taylor

Principal AI Strategist
Tealium
User Group with industry peers

Real Conversations. Real Use Cases. Real Connections.

The DACH Tealium community came together in Cologne for an evening dedicated to what truly matters: exchanging experiences, learning from peers, and building meaningful connections.

This User Group dove into some of the most pressing topics facing digital, data, and marketing teams today - from breaking down silos and driving internal alignment, to building the right data foundation for AI initiatives . The group heard directly from peers navigating similar challenges, with sessions designed to offer both strategic takeaways and hands-on insights.

Whether you were looking to accelerate data adoption across teams, activate your customer data more effectively, or explore how Tealium can support your AI ambitions, this evening was full of relevant, real-world perspective - plus plenty of time to network over food and drinks.

Food, Drinks & Networking

After the sessions, we kept the conversation going in a relaxed setting with good food, drinks, and plenty of time to swap ideas and connect with peers in the data space and Tealium experts.

"The best part for me was meeting people who are either at a similar stage or further ahead in their digital transformation journeys, especially those setting up Customer Data Platforms (CDPs) in their organisations. It was inspiring to exchange ideas about elevating both customer experience and the underlying technology. Being able to brainstorm, learn from others, and share my own experiences made it a truly valuable and collaborative evening."

Pallavi Modi, Zooplus

9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
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1562
9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
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