Day 3 - Track 2

10:05 - 10:30 AM BST / 11:05 - 11:30 CEST | The Power of CTO and CMO Collaboration with Kingfisher

Join Tealium Founder and CTO, Mike Anderson and Kingfisher Technology Director (and CIO 100 Award Winner 2022) Nick Burton over a fireside chat on the power of the CMO/CTO relationship and deep diving into understanding what you are hyper-focused on In this current economic environment as a CTO Join us and gain insight to: *How can technology align IT and Marketing teams’ goals to unlock the value of the wealth of data held by an organisation? *What role does the CMO play in governance, and how does it impact the CIO and CTO's responsibilities? *How does the CMO's knowledge of customer needs and preferences impact the build vs buy decision-making process? *Where does a CDP fit in the overall data architecture and how does it interact with the other components of the data ecosystem? *What are the key differences between a CDP and the other data platforms that CIO/CTOs are responsible for? *How can a CMO collaborate and align with the CTO and his team to successfully integrate marketing projects into the technology roadmap?

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