Kelly Jo Sands
SVP of Digital & Marketing,
DIRECTV
Explore our schedule and speaker sessions
Invite Only Sessions in Afternoon
Tealium will be hosting the exclusive, intimate and invite-only sessions below on Monday June 10th. For inquiries to attend and more information on each reach out to your Account Manager.
Lunch for invite-only session attendees.
All DV Attendees are welcome to the evening reception.
Badge pickup and registration continue throughout the day.
An opportunity for attendees to network over breakfast.
Main session doors open for attendees.
Official start of the event.
Jeff Lunsford, CEO, Tealium
Mike Anderson, CTO, Tealium
Kelly Jo Sands, SVP of Digital & Marketing, DIRECTV
Join Tealium’s CEO, Jeff Lunsford, and Chief Technology Officer, Mike Anderson, as they discuss the company’s future leadership and innovation. Discover the pivotal role of data in today’s AI-driven landscape and the importance of implementing a robust data differentiation strategy to achieve tangible business outcomes. Additionally, hear firsthand from Kelly Jo Sands, SVP of Digital & Marketing at DIRECTV, as she shares their transformative journey and strategies for gaining a competitive edge in an ever-evolving market.
Alan Ochoa, Global Director Omnichannel Decisioning & Data Orchestration, GSK
AJ Dalal, Sr Managing Director of Data Strategy, Publicis Sapient
Hear from Publicis Sapient and GSK as they explore the crucial concept of becoming AI-ready, understand the distinctions between proof of concept (POC) and minimum viable product (MVP), and navigate potential pitfalls. Learn why Tealium plays a pivotal role in achieving success in the era of AI-driven innovation.
A short break for networking and refreshments at the Tealium Beast Bar.
Kevin Capeder, Business Analytics Manager, Data Strategy, 3M
Learn how 3M addressed the challenge of scoring new leads for diverse business units by combining visitor profile and engagement attributes and how to design a privacy-first data layer that supports multiple business needs and activates real-time scoring models.
Mark Loovis, Director, MarTech, DIRECTV
Victoria Elliot, Lead MarTech Manager, DIRECTV
Christy Barnett, Senior Account Director, TOLA, Tealium
Discover how DIRECTV navigated the hurdles of evaluating its data sets, tech stack, and marketing processes to unlock its true potential. They will share their journey to overcoming these challenges, leveraging Tealium to unify their data, automate workflows, and achieve new levels of marketing agility. Learn their steps to rethink your approach, harness the power of data, and unlock efficiencies across your teams and technology.
Lunch break with an opportunity for networking at the Tealium Beast Bar.
Phil Lockhart, Chief Digital Officer, Credera
AI holds immense potential to transform customer experiences, but most projects fall short. Join Credera as they unveil the key ingredients for success: a data architecture primed for AI use cases, leveraging AI for content creation and development acceleration, and driving high-ROI marketing through targeted advertising. Discover how Tealium’s solutions empower your MarTech stack to unlock the actual value of AI.
Kim Hales, Senior Vice President, NRG Energy
Hear how NRG Energy architected a CDP Center of Excellence focusing on fostering alignment across stakeholders, establishing a data quality foundation, and embracing continuous innovation. Learn how they support a data-driven culture, segment audiences effectively, personalize offers across channels, and ultimately drive measurable results.
Aaron Burnett, Founder & CEO, Wheelhouse DMG
In today’s data-driven world, navigating privacy regulations and customer data management can be a complex challenge. This panel brings together experts from Wheelhouse as well as healthcare and financial services, two of the most highly regulated industries, to share their experiences and insights. Gain best practices for collecting, utilizing, and safeguarding customer data while adhering to stringent privacy regulations.
Erik Gabrielson, Sr Director, Customer Relationship Management, Floor & Decor
Daniel Paulino, Vice President, Marketing, Bozzuto
Join us for an engaging session where three of our esteemed Tealium customers, Floor & Decor and Bozzuto will take the stage to share their innovative and exciting success stories. From leveraging data-driven strategies to pioneering new approaches, these companies have redefined what’s possible in their industries. Gain actionable insights and learn practical tips as they unveil the secrets behind their achievements. Don’t miss this opportunity to be inspired and discover how you can drive impactful results in your own organization with Tealium.
A short break for networking and refreshments at the Tealium Beast Bar.
Details of the final session will be announced soon.
Evening celebration for all attendees.
Networking opportunity over breakfast.
Doors open for the day’s sessions.
The event continues with the start of the day’s sessions.
Details of Breakout Track A will be announced soon.
Details of Breakout Track B will be announced soon.
A short break for networking and refreshments at the Tealium Beast Bar.
Details of Breakout Track C will be announced soon.
Details of Breakout Track D will be announced soon.
Lunch for all attendees.
Official conclusion of the event.
SVP of Digital & Marketing,
DIRECTV
Global Director Omnichannel & Data
GSK
Sr Managing Director of Data Strategy,
Publicis Sapient
Business Analytics Manager, Data Strategy,
3M
Director, MarTech,
DIRECTV
Chief Digital Officer,
Credera
Senior Vice President,
NRG Energy
Director of Digital Analytics,
Wheelhouse DMG
Founder & CEO,
Wheelhouse DMG
Sr. Director, CRM,
Floor & Decor
Vice President of Digital Marketing,
Bozzuto
Senior Account Director
Tealium
Director Solutions Engineering, Zion & Zion
Director, Digital Strategy, Zion & Zion
CEO, Zion & Zion
Chief Executive Officer,
Tealium
Chief Technology Officer
Tealium
SVP of Digital & Marketing,
DIRECTV
Global Director Omnichannel & Data
GSK
Sr Managing Director of Data Strategy,
Publicis Sapient
Business Analytics Manager, Data Strategy,
3M
Director, MarTech,
DIRECTV
Chief Digital Officer,
Credera
Senior Vice President,
NRG Energy
Director of Digital Analytics,
Wheelhouse DMG
Founder & CEO,
Wheelhouse DMG
Sr. Director, CRM,
Floor & Decor
Vice President of Digital Marketing,
Bozzuto
Senior Account Director
Tealium
Director Solutions Engineering, Zion & Zion
Director, Digital Strategy, Zion & Zion
CEO, Zion & Zion
Chief Executive Officer,
Tealium
Chief Technology Officer
Tealium