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Digital Velocity 2024

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Main session doors open for attendees.

Join Tealium’s CEO, Jeff Lunsford as he discuss the company’s future leadership and innovation. Discover the pivotal role of data in today’s AI-driven landscape and the importance of implementing a robust data differentiation strategy to achieve tangible business outcomes.

Join Brad Blyth, CIO at Kmart, for a keynote on how Kmart is transforming customer engagement to make everyday living brighter. In this insightful session, Brad will delve into Kmart’s comprehensive data journey as well as innovative strategies that Kmart employs to engage and amaze customers, fostering loyalty and driving growth. From cutting-edge personalisation techniques to a robust first-party data strategy, learn how Kmart is setting a new standard in retail by consistently exceeding customer expectations and brightening their everyday lives.

Join Mike Anderson for a glimpse into the 2024 data landscape. Learn why clean data fuels AI, the significance of real-time customer experiences, and the essentials of data privacy. Explore how data drives business outcomes and discover innovations like Moments IQ and Consent Orch, shaping the future of data usage.

A short break for networking and refreshments. Also an opportunity for you to visit us at our Tealium Expert Zone to meet our experts.

Join industry leaders as they delve into the pivotal nexus of technology and marketing strategy. Discover actionable insights and innovative approaches to harmonise the roles of CIOs and CMOs. From aligning technological infrastructure with customer-centric marketing initiatives to leveraging data analytics for enhanced decision-making, our panellists will navigate the complexities of bridging the CIO-CMO gap.

Moderator: Poorani Adewole, Chief Data Tech and Analytics Officer, EssenceMediaCom Australia
Panellists: Isabella Spragg, Director of Partnerships ANZ, The Trade Desk
Angus Macfarlane, Product Marketing Manager
TikTok Amit Chaubey, Head of Marketing Science APAC, Snap, Inc.
Willie Pang, General Manager, Amazon Ads

In this panel discussion moderated by Poorani Adewole, Chief Data Tech and Analytics Officer, EssenceMediacom Australia, industry experts from TikTok, The Trade Desk, Snapchat, and Amazon Ads will discuss combating signal loss amid privacy laws and cookie deprecation. They will explore building first-party data foundations, leveraging CAPI for revenue protection, and linking signal resilience with real-time data quality, highlighting benefits with Tealium integration.

Lunch break with an opportunity for networking at the Tealium Expert Zone.

The most important aspect of GenAI is becoming AI ready. Without it, you have no chance of success. Join Matt Parisi for an illuminating Tealium session on the importance of real-time data collection and activation, empowering your journey towards AI-driven insights.

In today’s data-driven world, navigating privacy regulations and customer data management can be a complex challenge. Michelle Tucker, Head of Digital Transformation AstraZeneca will share her experience and insights from one of the most highly regulated industries, healthcare. Gain best practices for collecting, utilising, and safeguarding customer data while adhering to stringent privacy regulations.

Join experts from Tealium as they delve into the Madtech landscape. This session will explore the convergence of adtech and martech in response to new data privacy regulations and emerging technologies such as CAPI. Discover the essentials of transitioning from third-party reliance to first-party empowerment, including strategies for integrating first-party data, moving from DMPs to CDPs, and enhancing data quality and privacy compliance through innovative solutions.

A short break for networking and refreshments. Also an opportunity for you to visit us at our Tealium Expert Zone to meet our experts.

With Tealium’s CDP, Danone Nutricia was empowered to automate complexity to achieve personalisation at scale across its multi-brand portfolio. For example, the company sent targeted and personalised eDM communications during the first 100 days post-acquisition to encourage customers’ therapeutic compliance. In turn, this approach paid commercial and consumer dividends.

Join us for an exclusive glimpse into the future of digital innovation with Tealium’s Chief Technology Officer & Founder, Mike Anderson. In this compelling session, we’ll explore the exciting developments and future enhancements that Tealium is spearheading to redefine the landscape of customer data management. Discover how Tealium is paving the way for businesses to thrive in an ever-evolving digital ecosystem. Don’t miss this opportunity to stay ahead of the curve and be inspired by the possibilities of tomorrow with Tealium.

In this fireside chat, Nick Laidler, Sportsbet will deep dive on how to seamlessly integrate Customer Data Platforms (CDPs) with the right organisational structure and team dynamics. Nick will share his insights on key strategies for technology selection, team building, and driving adoption to maximise your CDP’s potential and drive business growth.

A short break for networking and refreshments. Also an opportunity for you to visit us at our Tealium Expert Zone to meet our experts.

In this session, we will discuss the crucial steps involved in translating business strategy into tangible outcomes. From aligning goals with execution to navigating challenges along the way, he will share his experience and insights on how they successfully turn Virgin Australia’s organisational vision into measurable success stories.

For many years, organisations have strived to deliver highly personalised and relevant experiences in hopes of creating happier customers and better experiences. While it makes sense in theory, operationally, it has been hard to execute – especially at scale. Technology, process, and talent are all real factors that have made the dream of executing one-to-one experiences a real challenge. In this fireside chat, hear from industry leader Josh Anthony, UBank on how with the right team structure and with the right technology, uBank can now make the one-to-one vision more of a reality.

In today’s data-driven landscape, Customer Data Platforms and the Snowflake Marketing Data Cloud stand as pillars of an organisation’s data infrastructure. From customer segmentation and personalisation to predictive analytics and beyond, the integration of these technologies enables organisations to harness the full potential of their data assets. In an era where privacy and consent are paramount, the combined capabilities play a pivotal role in ensuring compliance and fostering trust with customers. This session will equip you with the knowledge and strategies needed to elevate your organisation’s data capabilities and deliver exceptional customer experiences.

A short break for networking and refreshments. Also an opportunity for you to visit us at our Tealium Expert Zone to meet our experts.