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Digital Velocity 2024

Registration for the event is now open.

Main session doors open for attendees.

Join Tealium’s CEO, Jeff Lunsford, and Chief Technology Officer, Mike Anderson, as they discuss the company’s future leadership and innovation. Discover the pivotal role of data in today’s AI-driven landscape and the importance of implementing a robust data differentiation strategy to achieve tangible business outcomes.

Details for this session will be available shortly.

A short break for networking and refreshments. Also an opportunity for you to visit us at our Tealium Beast Bar to meet our experts.

Join industry leaders as they delve into the pivotal nexus of technology and marketing strategy. Discover actionable insights and innovative approaches to harmonise the roles of CIOs and CMOs. From aligning technological infrastructure with customer-centric marketing initiatives to leveraging data analytics for enhanced decision-making, our panellists will navigate the complexities of bridging the CIO-CMO gap.

Dive into the forefront of digital marketing with our expert panel on CAPI, measurement, and attribution. Explore cutting-edge strategies to unlock the full potential of data-driven insights. Gain invaluable perspectives from industry leaders on leveraging advanced analytics for precise targeting and ROI optimization.

Lunch break with an opportunity for networking at the Tealium Beast Bar.

In this session, we will discuss the crucial steps involved in translating business strategy into tangible outcomes. From aligning goals with execution to navigating challenges along the way, he will share his experience and insights on how they successfully turn Virgin Australia’s organisational vision into measurable success stories.

The most important aspect of GenAI is becoming AI ready. Without it, you have no chance of success.Join Matt Parisi for an illuminating Tealium session on the importance of real-time data collection and activation, empowering your journey towards AI-driven insights.

Details for this session will be available shortly.

A short break for networking and refreshments. Also an opportunity for you to visit us at our Tealium Beast Bar to meet our experts.

In today’s data-driven world, navigating privacy regulations and customer data management can be a complex challenge. Michelle Tucker, Head of Digital Transformation AstraZeneca will share her experience and insights from one of the most highly regulated industries, healthcare. Gain best practices for collecting, utilising, and safeguarding customer data while adhering to stringent privacy regulations.

Australia’s favourite retailer Kmart has embarked on a transformative journey with Tealium, leveraging its potent capabilities to accelerate revenue growth.
By harnessing Tealium’s sophisticated data collection and segmentation tools, Kmart has gained profound insights into their customers behaviour and preferences across their digital ecosystem. Hear from Photi Orfanidis Kmart’s Head of Group Technology about how the team have been using these first-party data insights across diverse paid media channels and how Kmart has enabled a cohesive brand experience, enhanced customer loyalty and driven sustained revenue growth.

Kieran Smith, Director of Solutions Consulting ANZ, Tealium

Explore the transition from DMP to CDP amidst three pivotal industry changes. As data creation skyrockets, third-party cookies fade, and customer expectations evolve, businesses must adapt. In this session, Hazel and Kieran will walk you through pragmatic steps you and your business can take to ensure a successful migration journey. Discover how CDPs unify data, enabling personalised interactions at scale and meeting the challenges of a dynamic landscape head-on.

A short break for networking and refreshments. Also an opportunity for you to visit us at our Tealium Beast Bar to meet our experts.

For many years, organisations have strived to deliver highly personalised and relevant experiences in hopes of creating happier customers and better experiences.
While it makes sense in theory, operationally, it has been hard to execute – especially at scale. Technology, process, and talent are all real factors that have made the dream of executing one-to-one experiences a real challenge.

In this fireside chat, hear from industry leader Josh Anthony, UBank on how with the right team structure and with the right technology, uBank can now make the one-to-one vision more of a reality.

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