Discover the pivotal role of data in today’s AI-driven landscape and the importance of implementing a robust data differentiation strategy to achieve tangible business outcomes.
So, you implemented Cookie Consent, maybe you are HIPAA compliant or moved your analytics and vendor integrations server-side. Now what? Websites are compliant but faced with new challenges such as low Cookie Opt-in rates, missing geolocation or demographic data, and unknown return visitor rates. This is the new reality for digital performance measurement. In this session, we provide practical insights for embedding privacy considerations into Analytics organizations, how to continue measuring digital performance, and crafting a technical journey toward First Party Data.
This session explores a groundbreaking approach to extracting valuable zero-party data through an LLM and Tealium-focused architecture. By analyzing call center interactions, our deployed architecture not only gathers insights directly from customer conversations but also seamlessly integrates this data into a Customer Data Platform (CDP).
As businesses increasingly rely on Conversion APIs (CAPI) to enhance their online marketing efforts, understanding and avoiding common implementation pitfalls is essential. This presentation targets both technical and management audiences, providing a clear and structured overview of the key challenges encountered during CAPI implementation. Utilizing recent data, we will quantify the frequency of these pitfalls and explore their potentially overlooked implications.
Examine the essential role of the data layer in optimizing AI performance and maintaining scalable privacy practices in marketing. This session dives into the ever-changing dynamics between customer data and marketing technology, assessing different data layer approaches and their implications for engagement strategy, technology stack design, compliance considerations, and resource requirements. View Presentation
Join us for an exclusive glimpse into the future of digital innovation with Tealium's Chief Product Officer, Bob Page. In this compelling session, we'll explore the exciting developments and future enhancements that Tealium is spearheading to redefine the landscape of customer data management. Discover how Tealium is paving the way for businesses to thrive in an ever-evolving digital ecosystem. Don't miss this opportunity to stay ahead of the curve and be inspired by the possibilities of tomorrow with Tealium.
Learn to develop your AI use case strategy and architect the necessary technology. This session will define AI categories, build use cases for business value, identify data sources and system requirements, address common AI project pitfalls, and reimagine data architecture for scalable AI implementation. By the end of the session, you'll have a clear blueprint for navigating AI complexities and leveraging Tealium to drive impactful outcomes within your organization.
This session is dedicated to fostering collaboration between marketers and engineers in building a robust data layer and implementing cross-channel programs. Learn how to break down silos and facilitate effective communication to turn strategic visions into tangible realities. Discover best practices for aligning goals, defining use cases, and maximizing the potential of your data ecosystem.
In an era where data is king, the transition from product- to a customer-centric approach is a strategic imperative. This session will delve into the journey of TUI’s successful rollout of a customer data ecosystem, highlighting the pivotal role of real-time data and customer focus across all touchpoints. We’ll explore the challenges of adapting to a market without third-party cookies, resolving identity amidst privacy concerns, and unifying scattered legacy data. Discover how personalization at scale is not just a possibility but a necessity in today’s market.
Learn how Tealium and Braze work together to manage data-driven strategies, customer journeys, and campaigns. Understand how to power real-time use cases with the right customer data at the right time, and get the flexibility to turn any information collected across all channels and sources into meaningful, actionable insights.
