Invite-only
Digital Velocity 2026
The Future of AI, Data & Tech
Join us in London
We look forward to welcoming guests to this event.
Registration is now closed. To get on the waitlist, please email dv.emea@tealium.com
March 16-17
The Brewery
London, UK
Registration is now closed. To get on the waitlist, please email dv.emea@tealium.com
March 16-17
The Brewery
London, UK
Event countdown unavailable
What you'll learn
Agenda
Speakers
✓ Real stories ✓ Actionable strategies
✓ Networking that'll unlock doors
What to expect at Digital Velocity 2026 in London
This is the year to turn your customer data into revenue! Discover how a real‑time, context‑rich data layer makes your AI models smarter, your teams more efficient, and your data cloud the system of action at the heart of your customer experience.
Join IT, data science, AI, and marketing leaders from across the UK, Europe, and beyond for the must-attend event of 2026. We explore the future of business – at the intersection of AI, data, technology, and people.
The closing keynote? The one and only Mary Portas:
Retail visionary, CX provocateur, and the advisor who's transformed brands across the globe.
Join IT, data science, AI, and marketing leaders from across the UK, Europe, and beyond for the must-attend event of 2026. We explore the future of business – at the intersection of AI, data, technology, and people.
The closing keynote? The one and only Mary Portas:
Retail visionary, CX provocateur, and the advisor who's transformed brands across the globe.
Your agenda
Join us for as much or as little as you like across this 1.5-day event.
Day 1 – Monday March 16
Workshops for Tealium Users & Welcome Reception for All
Workshops for Tealium Users & Welcome Reception for All
14:25-18:00: Workshops – Option 1 | Optimize Your Data Collection
A themed workshop session where we'll dive into specific goals, use cases, real examples, Tealium capabilities, and integrations.
Format: 1) An intro to the topic 2) Real customer examples 3) Demos with our technical experts 4) The opportunity to ask questions.
The session will run twice, with a break in between at approximately 16:00-16:30. This gives you the chance to attend two different workshops during the afternoon.
Workshop Option 1 | Optimize Your Data Collection
Customer stories:
1) STIHL
Building a CDP-Centric Martech Stack: STIHL's Global Implementation Journey
Speaker: Florian Schluetter (Product Owner Customer Data Platform, STIHL)
Discover how STIHL successfully positioned their Customer Data Platform as the cornerstone of their martech ecosystem. Florian shares the technical and organizational challenges encountered during global rollout, from aligning cross-functional teams to integrating diverse data sources across markets.
Through a concrete use case implementation, you'll see STIHL's systematic approach to ensuring comprehensive data connectivity and stakeholder alignment. Learn practical strategies for overcoming common CDP implementation hurdles and gain insights into STIHL's roadmap for advancing their data maturity and capabilities.
2) BBVA Technology
Ensuring Data Quality: QA Best Practices for Tealium
Speaker: Juan Carlos Gonzalez (MarTech Tech Lead, BBVA Technology)
Learn how to implement quality assurance across Tealium iQ, EventStream, and AudienceStream to optimize data quality and efficiency.
Juan Carlos shares strategies for normalizing data layers, validating schemas, and blocking unnecessary vendor tags to improve the martech stack. The session includes practical examples of catching data errors before they impact downstream systems and using controlled rollouts for new audiences and connectors.
Tealium experts leading this workshop:
• Bart Goormans (Solutions Consultant, Tealium)
• Marcin Denisiuk (Principal CDP Strategist, Tealium)
Format: 1) An intro to the topic 2) Real customer examples 3) Demos with our technical experts 4) The opportunity to ask questions.
The session will run twice, with a break in between at approximately 16:00-16:30. This gives you the chance to attend two different workshops during the afternoon.
Workshop Option 1 | Optimize Your Data Collection
Customer stories:
1) STIHL
Building a CDP-Centric Martech Stack: STIHL's Global Implementation Journey
Speaker: Florian Schluetter (Product Owner Customer Data Platform, STIHL)
Discover how STIHL successfully positioned their Customer Data Platform as the cornerstone of their martech ecosystem. Florian shares the technical and organizational challenges encountered during global rollout, from aligning cross-functional teams to integrating diverse data sources across markets.
Through a concrete use case implementation, you'll see STIHL's systematic approach to ensuring comprehensive data connectivity and stakeholder alignment. Learn practical strategies for overcoming common CDP implementation hurdles and gain insights into STIHL's roadmap for advancing their data maturity and capabilities.
2) BBVA Technology
Ensuring Data Quality: QA Best Practices for Tealium
Speaker: Juan Carlos Gonzalez (MarTech Tech Lead, BBVA Technology)
Learn how to implement quality assurance across Tealium iQ, EventStream, and AudienceStream to optimize data quality and efficiency.
Juan Carlos shares strategies for normalizing data layers, validating schemas, and blocking unnecessary vendor tags to improve the martech stack. The session includes practical examples of catching data errors before they impact downstream systems and using controlled rollouts for new audiences and connectors.
Tealium experts leading this workshop:
• Bart Goormans (Solutions Consultant, Tealium)
• Marcin Denisiuk (Principal CDP Strategist, Tealium)
14:25-18:00: Workshops – Option 2 | Data Orchestration for Business Impact
A themed workshop session where we'll dive into specific goals, use cases, real examples, Tealium capabilities, and integrations.
Format: 1) An intro to the topic 2) Real customer examples 3) Demos with our technical experts 4) The opportunity to ask questions.
The session will run twice, with a break in between at approximately 16:00-16:30. This gives you the chance to attend two different workshops during the afternoon.
Workshop Option 2 | Data Orchestration for Business Impact
Customer stories:
1) JobCloud
Low "Job-Fit", High Hopes: Why “No” Means “Go” for Applicants. Demystifying Our Love/Hate Relationship with AI via Moments IQ
Speaker: Aneliya Filatova (Head of Web Tracking, JobCloud – the leading digital company in the Swiss job market)
It turns out, when job seekers see they are a “poor fit" for a job, they are not put off. Applicants with low job-fit scores are applying at higher rates than the “great fit” crowd.
Are they ignoring the scores, taking a leap of faith, or just not fans of AI’s matchmaking skills? To find out, we’re unleashing Tealium Moments IQ surveys on Switzerland’s top job portals – right when users hit “apply".
Moments IQ gathers instant, honest feedback, identifying precisely those who defy algorithmic pessimism. The goal: to find out if users ignore, distrust, or reinterpret AI-driven scores. JobCloud is demystifying the user-AI relationship to help them build smarter, friendlier matching algorithms for the future
2) EssilorLuxottica
From Insight to Action: Orchestrating Real-Time Customer Data in a Multi-Brand Company
Speaker: Gabriele Bodellini (CX Analytics Manager, EssilorLuxottica – Ray-Ban, Sunglass Hut, Oakley)
In multi-brand organizations, tech and data silos undermine customer experience consistency, speed, and impact. EssilorLuxottica is changing that – using Tealium to move from fragmented analysis to real-time data orchestration and activation across teams, brands, and touchpoints.
Tealium experts leading this workshop:
• Gianluca Epifani (Enterprise Customer Success Manager, Tealium)
• Mark Gray (Solutions Consultant, Tealium)
• Mark Reddin (Principal Implementation Engineer, Tealium)
• Sean van der Vliet (Sr. Solutions Consultant, Tealium)
Format: 1) An intro to the topic 2) Real customer examples 3) Demos with our technical experts 4) The opportunity to ask questions.
The session will run twice, with a break in between at approximately 16:00-16:30. This gives you the chance to attend two different workshops during the afternoon.
Workshop Option 2 | Data Orchestration for Business Impact
Customer stories:
1) JobCloud
Low "Job-Fit", High Hopes: Why “No” Means “Go” for Applicants. Demystifying Our Love/Hate Relationship with AI via Moments IQ
Speaker: Aneliya Filatova (Head of Web Tracking, JobCloud – the leading digital company in the Swiss job market)
It turns out, when job seekers see they are a “poor fit" for a job, they are not put off. Applicants with low job-fit scores are applying at higher rates than the “great fit” crowd.
Are they ignoring the scores, taking a leap of faith, or just not fans of AI’s matchmaking skills? To find out, we’re unleashing Tealium Moments IQ surveys on Switzerland’s top job portals – right when users hit “apply".
Moments IQ gathers instant, honest feedback, identifying precisely those who defy algorithmic pessimism. The goal: to find out if users ignore, distrust, or reinterpret AI-driven scores. JobCloud is demystifying the user-AI relationship to help them build smarter, friendlier matching algorithms for the future
2) EssilorLuxottica
From Insight to Action: Orchestrating Real-Time Customer Data in a Multi-Brand Company
Speaker: Gabriele Bodellini (CX Analytics Manager, EssilorLuxottica – Ray-Ban, Sunglass Hut, Oakley)
In multi-brand organizations, tech and data silos undermine customer experience consistency, speed, and impact. EssilorLuxottica is changing that – using Tealium to move from fragmented analysis to real-time data orchestration and activation across teams, brands, and touchpoints.
Tealium experts leading this workshop:
• Gianluca Epifani (Enterprise Customer Success Manager, Tealium)
• Mark Gray (Solutions Consultant, Tealium)
• Mark Reddin (Principal Implementation Engineer, Tealium)
• Sean van der Vliet (Sr. Solutions Consultant, Tealium)
14:25-18:00: Workshops – Option 3 | Tealium as the Context Engine for AI
A themed workshop session where we'll dive into specific goals, use cases, real examples, Tealium capabilities, and integrations.
Format: 1) An intro to the topic 2) Real customer examples 3) Demos with our technical experts 4) The opportunity to ask questions.
The session will run twice, with a break in between at approximately 16:00-16:30. This gives you the chance to attend two different workshops during the afternoon.
Workshop Option 3 | Tealium as the Context Engine for AI Success
Customer stories:
1) Vodafone
From Data to Decisions: Creating AI-Powered Customer Interactions at Scale
Speakers: Jeroen Jaspar (Senior Martech & Data Manager, Vodafone) and Laura Glende (Product Owner Customer Data Platform, Vodafone)
Discover how Vodafone Germany is leveraging AI and Tealium's Customer Data Platform to revolutionize customer engagement. Jeroen and Laura will walk through real-world use cases, including a propensity-to-buy model that optimizes sales hotline prioritization and delivers actionable insights.
Learn about their approach to enable AI-driven use cases, the tangible results they've achieved, and what's next on their roadmap for intelligent customer interactions at scale.
Tealium experts leading this workshop:
Eva Rodenas (Global AI Innovation & Transformation Lead, Tealium)
Frederick Berlanti (Principal Product Manager – AL & ML, Tealium)
Format: 1) An intro to the topic 2) Real customer examples 3) Demos with our technical experts 4) The opportunity to ask questions.
The session will run twice, with a break in between at approximately 16:00-16:30. This gives you the chance to attend two different workshops during the afternoon.
Workshop Option 3 | Tealium as the Context Engine for AI Success
Customer stories:
1) Vodafone
From Data to Decisions: Creating AI-Powered Customer Interactions at Scale
Speakers: Jeroen Jaspar (Senior Martech & Data Manager, Vodafone) and Laura Glende (Product Owner Customer Data Platform, Vodafone)
Discover how Vodafone Germany is leveraging AI and Tealium's Customer Data Platform to revolutionize customer engagement. Jeroen and Laura will walk through real-world use cases, including a propensity-to-buy model that optimizes sales hotline prioritization and delivers actionable insights.
Learn about their approach to enable AI-driven use cases, the tangible results they've achieved, and what's next on their roadmap for intelligent customer interactions at scale.
Tealium experts leading this workshop:
Eva Rodenas (Global AI Innovation & Transformation Lead, Tealium)
Frederick Berlanti (Principal Product Manager – AL & ML, Tealium)
14:25-18:00: Workshops – Option 4 | Unlock the Value of Your Data Cloud
A themed workshop session where we'll dive into specific goals, use cases, real examples, Tealium capabilities, and integrations.
Format: 1) An intro to the topic 2) Real customer examples 3) Demos with our technical experts 4) The opportunity to ask questions.
The session will run twice, with a break in between at approximately 16:00-16:30. This gives you the chance to attend two different workshops during the afternoon.
Workshop Option 4 | Unlock the Value of Your Data Cloud
Dive into real examples of how organizations have integrated Tealium with their data cloud (for example AWS, Snowflake, and Databricks) to turn it from a passive repository into a system of real-time action.
We'll cover integration examples, showing you how to create operational efficiencies, a robust 360-view of the customer, and a real-time customer context engine at the heart of your architecture.
Tealium experts leading this workshop:
Andrew Smith (Solutions Consultant, Tealium)
Khal Harris (Principal CDP Strategist, Tealium)
Tim Stadié (Principal Solutions Consultant, Tealium)
Yasmin Willcox (Sr. Customer Success Manager, Tealium)
Format: 1) An intro to the topic 2) Real customer examples 3) Demos with our technical experts 4) The opportunity to ask questions.
The session will run twice, with a break in between at approximately 16:00-16:30. This gives you the chance to attend two different workshops during the afternoon.
Workshop Option 4 | Unlock the Value of Your Data Cloud
Dive into real examples of how organizations have integrated Tealium with their data cloud (for example AWS, Snowflake, and Databricks) to turn it from a passive repository into a system of real-time action.
We'll cover integration examples, showing you how to create operational efficiencies, a robust 360-view of the customer, and a real-time customer context engine at the heart of your architecture.
Tealium experts leading this workshop:
Andrew Smith (Solutions Consultant, Tealium)
Khal Harris (Principal CDP Strategist, Tealium)
Tim Stadié (Principal Solutions Consultant, Tealium)
Yasmin Willcox (Sr. Customer Success Manager, Tealium)
14:00-21:00: Visit the Genius Bar | Tealium for Mobile & AI at the Edge
Visit our Genius Bar any time throughout the event for practical product support on any Tealium product.
We're particularly excited to show you our latest innovations for mobile and AI "at the edge"! Stop by for a walk-through.
We'll show you how you can make the most of Tealium to elevate experiences, speed, efficiency, and impact.
Tealium experts at the Genius Bar:
• Craig Rouse (Sr. Manager, Software Development – Mobile & Data Integration, Tealium)
• Diego Zerjal (Sr. Solutions Consultant, Tealium)
• Mark Gray (Solutions Consultant, Tealium)
We're particularly excited to show you our latest innovations for mobile and AI "at the edge"! Stop by for a walk-through.
We'll show you how you can make the most of Tealium to elevate experiences, speed, efficiency, and impact.
Tealium experts at the Genius Bar:
• Craig Rouse (Sr. Manager, Software Development – Mobile & Data Integration, Tealium)
• Diego Zerjal (Sr. Solutions Consultant, Tealium)
• Mark Gray (Solutions Consultant, Tealium)
18:00-21:00: Welcome Reception (Food & Drink) – All Welcome
Join us for networking drinks and a delicious stand-up menu created by the talented chefs at The Brewery. All food and drink is free of charge, courtesy of Tealium.
Food options will be available catering for intolerances to the 14 main allergens. If you have any very specific dietary requirements, please let a member of The Brewery catering team know when you arrive at the event.
Food options will be available catering for intolerances to the 14 main allergens. If you have any very specific dietary requirements, please let a member of The Brewery catering team know when you arrive at the event.
Day 2 – Tuesday March 17
Main Conference & Evening Networking Party
Main Conference & Evening Networking Party
08:30: Registration, Coffee & Networking
09:30: Welcome to Digital Velocity
Opening remarks from your Tealium hosts:
Nick Martin (General Manager for EMEA)
Merinda Hillier (VP, Marketing EMEA)
Wade van Eyssen (Sales Development Manager EMEA)
Nick Martin (General Manager for EMEA)
Merinda Hillier (VP, Marketing EMEA)
Wade van Eyssen (Sales Development Manager EMEA)
09:40: Success With Data in an AI-Driven, Agentic Future – CEO Jeff Lunsford
Join Jeff Lunsford, CEO of Tealium, as he looks back at a year of rapid AI change and ahead to the tectonic shifts coming next.
In this keynote, Jeff will show why real-time, consented customer data is the context engine that makes AI agents accurate, relevant, and accountable – and why 2026 is about architecting for AI.
Learn how Tealium is shaping the next generation of context-rich data layers, connecting their data cloud, driving AI-driven personalisation, identity resolution and privacy-first strategies to turn every interaction into measurable business value.
In this keynote, Jeff will show why real-time, consented customer data is the context engine that makes AI agents accurate, relevant, and accountable – and why 2026 is about architecting for AI.
Learn how Tealium is shaping the next generation of context-rich data layers, connecting their data cloud, driving AI-driven personalisation, identity resolution and privacy-first strategies to turn every interaction into measurable business value.
10:00: LALIGA: Turning Data into a Real-Time Fan Engagement Engine
Speaker:
Bernardo Hermoso (Director of Growth & Data Intelligence, LALIGA)
What if every fan interaction was perfectly timed, personal, and measurable, because the data behind it was accurate, contextual, and ready to activate in real time?
In this keynote, Bernardo shares how LALIGA built a high-quality, unified data layer that provides the context needed to power real-time fan engagement at scale.
Discover how automation, AI-driven lifecycle journeys, and initiatives like MILIGA are driving +60% engagement, +125% email open rates, faster time to value, and measurable growth.
Bernardo Hermoso (Director of Growth & Data Intelligence, LALIGA)
What if every fan interaction was perfectly timed, personal, and measurable, because the data behind it was accurate, contextual, and ready to activate in real time?
In this keynote, Bernardo shares how LALIGA built a high-quality, unified data layer that provides the context needed to power real-time fan engagement at scale.
Discover how automation, AI-driven lifecycle journeys, and initiatives like MILIGA are driving +60% engagement, +125% email open rates, faster time to value, and measurable growth.
10:20: Building BBVA’s AI-Ready Customer Layer: Real-Time Context for Marketing, Customer Care & Servicing
Speakers:
Andrea Uribarri (Program Manager Digital eXperience Platforms, BBVA)
Ali Behnam (Founder, Tealium)
BBVA is advancing its customer-first strategy by connecting CRM, advanced analytics, digital, and channel data into a consented, enriched, real-time layer, so AI can reliably understand, trust, and act on customer context.
In this fireside chat with Andrea will explain how Tealium enables “next best experience” decisioning, smarter personalization, and better targeted campaigns by feeding improved models and orchestrating activation across onsite, contact center, email, and paid media.
Get a look at the operating model behind it (including the cross-functional teams accelerating delivery) and what’s next as BBVA's customer data strategy expands geographically.
BBVA is a major Spanish multinational financial services group founded in 1857, headquartered in Bilbao.
Andrea Uribarri (Program Manager Digital eXperience Platforms, BBVA)
Ali Behnam (Founder, Tealium)
BBVA is advancing its customer-first strategy by connecting CRM, advanced analytics, digital, and channel data into a consented, enriched, real-time layer, so AI can reliably understand, trust, and act on customer context.
In this fireside chat with Andrea will explain how Tealium enables “next best experience” decisioning, smarter personalization, and better targeted campaigns by feeding improved models and orchestrating activation across onsite, contact center, email, and paid media.
Get a look at the operating model behind it (including the cross-functional teams accelerating delivery) and what’s next as BBVA's customer data strategy expands geographically.
BBVA is a major Spanish multinational financial services group founded in 1857, headquartered in Bilbao.
10:40: Vodafone's Journey to Cognitive Marketing & Beyond
Speaker:
Aydin Gunal (Sr. Solution Consultant & Product Owner - MarTech & Analytics, Vodafone Group)
Aydin shares Vodafone’s digital marketing evolution, from rule-based Adwords to emotionally intelligent MarTech.
He’ll cover how AI and LLM agents helped them transition from segmentation to truly individual engagement, the “Marketing Middleware” platform powering next-gen agentic use cases, and the vision of a “Brand Brain” autonomously running the marketing workflow.
Aydin Gunal (Sr. Solution Consultant & Product Owner - MarTech & Analytics, Vodafone Group)
Aydin shares Vodafone’s digital marketing evolution, from rule-based Adwords to emotionally intelligent MarTech.
He’ll cover how AI and LLM agents helped them transition from segmentation to truly individual engagement, the “Marketing Middleware” platform powering next-gen agentic use cases, and the vision of a “Brand Brain” autonomously running the marketing workflow.
11:00: Coffee Break
11:30: Beyond Technology – Driving Organisational Readiness for Data-Driven Success at Zooplus
Speaker:
Pallavi Modi (Director of Product: Acquisition & Retention, Zooplus)
Technology alone doesn’t drive success – mindset and execution are just as crucial. Many companies invest in cutting-edge tools but struggle with adoption due to siloed teams, lack of leadership support, and fragmented execution strategies.
A fundamental shift in mindset is needed to approach use cases effectively, ensuring that data-driven initiatives align with business goals and deliver real value.
In this session, Zooplus will share their journey in fostering a data-first culture, securing executive buy-in, and operationalising customer data for maximum impact.
Walk away with best practices for governance, data activation, and cross-functional collaboration to turn strategy into execution.
Pallavi Modi (Director of Product: Acquisition & Retention, Zooplus)
Technology alone doesn’t drive success – mindset and execution are just as crucial. Many companies invest in cutting-edge tools but struggle with adoption due to siloed teams, lack of leadership support, and fragmented execution strategies.
A fundamental shift in mindset is needed to approach use cases effectively, ensuring that data-driven initiatives align with business goals and deliver real value.
In this session, Zooplus will share their journey in fostering a data-first culture, securing executive buy-in, and operationalising customer data for maximum impact.
Walk away with best practices for governance, data activation, and cross-functional collaboration to turn strategy into execution.
11:50: Tailor-Made Travel – How Hyper-Personalization Transforms the Customer Experience at Alpitour
Speakers:
Paolo Meroni (Chief Revenue & Digital Officer, Alpitour)
Umberto Giuliani (RVP Western Europe, Mastercard Dynamic Yield
Serious about delivering dazzling CX? Generic doesn't fly anymore. Hyper-personalization is a non-negotiable for consumers.
In this session, leading European travel group Alpitour and Mastercard Dynamic Yield will share how real-time personalization transforms customer experiences and results.
Whether you're in the travel, hospitality, retail industry or not, Paolo and Umberto will offer valuable learnings on:
- Delivering 1:1 experiences that feel personal, not creepy
- Real-time recommendations based on intent
- How personalization at scale drives conversions and loyalty
Paolo Meroni (Chief Revenue & Digital Officer, Alpitour)
Umberto Giuliani (RVP Western Europe, Mastercard Dynamic Yield
Serious about delivering dazzling CX? Generic doesn't fly anymore. Hyper-personalization is a non-negotiable for consumers.
In this session, leading European travel group Alpitour and Mastercard Dynamic Yield will share how real-time personalization transforms customer experiences and results.
Whether you're in the travel, hospitality, retail industry or not, Paolo and Umberto will offer valuable learnings on:
- Delivering 1:1 experiences that feel personal, not creepy
- Real-time recommendations based on intent
- How personalization at scale drives conversions and loyalty
12:10: Beauty in Data – How Matas Group Scales Omnichannel Growth with a Business-Led CDP
Speaker:
Ida Sofie Klee (Customer Data Platform Owner, Matas Group)
As Scandinavia’s leading beauty retailer, Matas Group leverages a business-led CDP approach to transform customer data into a strategic commercial growth engine.
By centering their strategy on Tealium, they have successfully scaled omnichannel personalisation across multiple brands while balancing seamless customer experiences with a robust retail media business. This session explores how Matas aligns organisational "ways of working" with technical execution to stay competitive against emerging e-commerce giants.
Attendees will learn how unifying digital and physical touch points ensures relevance and inspiration remain at the heart of the modern beauty journey.
Ida Sofie Klee (Customer Data Platform Owner, Matas Group)
As Scandinavia’s leading beauty retailer, Matas Group leverages a business-led CDP approach to transform customer data into a strategic commercial growth engine.
By centering their strategy on Tealium, they have successfully scaled omnichannel personalisation across multiple brands while balancing seamless customer experiences with a robust retail media business. This session explores how Matas aligns organisational "ways of working" with technical execution to stay competitive against emerging e-commerce giants.
Attendees will learn how unifying digital and physical touch points ensures relevance and inspiration remain at the heart of the modern beauty journey.
12:30: Lunch & Networking
13:30: From Data Layer to Context Orchestration – Tealium’s 2026 Innovation Roadmap
Speakers:
Mike Anderson (Co-Founder & CTO, Tealium)
Join Mike Anderson, Co‑Founder and CTO of Tealium, to see how Tealium is evolving the data layer it pioneered – from the Analytics, Universal, and Customer Data Layers to today’s fourth‑generation AI Data Layer – into an AI‑ready context orchestration engine for edge intelligence and real‑time experience delivery.
Mike will connect the dots between your data layer, AI at the edge, and real‑time context, highlighting new capabilities across Functions, Extensions, Enrich, Transformations, and Tealium’s evolving AI Assistant that help teams design, govern, and activate next‑generation, context‑rich experiences at scale.
Mike Anderson (Co-Founder & CTO, Tealium)
Join Mike Anderson, Co‑Founder and CTO of Tealium, to see how Tealium is evolving the data layer it pioneered – from the Analytics, Universal, and Customer Data Layers to today’s fourth‑generation AI Data Layer – into an AI‑ready context orchestration engine for edge intelligence and real‑time experience delivery.
Mike will connect the dots between your data layer, AI at the edge, and real‑time context, highlighting new capabilities across Functions, Extensions, Enrich, Transformations, and Tealium’s evolving AI Assistant that help teams design, govern, and activate next‑generation, context‑rich experiences at scale.
14:00: From Buzzword to Benefits: How Legal & General Is Architecting for Real AI Value
Speakers:
Nathan Stockford (Senior Marketing Technology Engineer, Legal & General)
Marc Ziman (Lead Architect, Legal & General)
AI may be everywhere, but turning hype into practical value requires the right foundations. In this session, Nathan and Marc share L&G’s journey from early curiosity around ChatGPT to designing an architecture intended to enable meaningful AI‑driven customer experiences.
They’ll explore how establishing a unified, real‑time data foundation creates the conditions for consistency, context, and speed in decisioning, and how this approach positions L&G to better recognise intent, act in the moment, and progress toward more responsive, relevant interactions at scale.
Nathan Stockford (Senior Marketing Technology Engineer, Legal & General)
Marc Ziman (Lead Architect, Legal & General)
AI may be everywhere, but turning hype into practical value requires the right foundations. In this session, Nathan and Marc share L&G’s journey from early curiosity around ChatGPT to designing an architecture intended to enable meaningful AI‑driven customer experiences.
They’ll explore how establishing a unified, real‑time data foundation creates the conditions for consistency, context, and speed in decisioning, and how this approach positions L&G to better recognise intent, act in the moment, and progress toward more responsive, relevant interactions at scale.
14:20: From Data Silos to Shared Success: SNCF Connect’s CDP Transformation Across Marketing, Media, Data and CRM Teams
Speaker:
Joséphine Firino Martell (Ad Sales Director, SNCF Connect)
Breaking down data silos is only half the challenge, getting teams to co-own the outcome is the other half.
SNCF Connect shares how it modernised its data foundation by moving from a DMP to a real-time CDP, with cross-functional alignment built into the RFP process, tool choice and deployment.
The session highlights the use-case map, how scope evolved, and deep dives into the best-performing media, CRM, and ad sales use cases – showing what it took to deliver impact across the business.
SNCF Connect is the official all-in-one app and website for booking, managing, and planning train travel, urban transport, and, mobility services throughout France and Europe.
Joséphine Firino Martell (Ad Sales Director, SNCF Connect)
Breaking down data silos is only half the challenge, getting teams to co-own the outcome is the other half.
SNCF Connect shares how it modernised its data foundation by moving from a DMP to a real-time CDP, with cross-functional alignment built into the RFP process, tool choice and deployment.
The session highlights the use-case map, how scope evolved, and deep dives into the best-performing media, CRM, and ad sales use cases – showing what it took to deliver impact across the business.
SNCF Connect is the official all-in-one app and website for booking, managing, and planning train travel, urban transport, and, mobility services throughout France and Europe.
14:40: From Cookie Chaos to Confidence: Privacy-First Measurement & Offline CAPI at Selfridges
Speakers:
Hannah Severin (Senior Analytics Manager, Selfridges)
Kirsten McLean (Manager, Customer Success, Tealium)
With cookies under pressure and GA4 shifts disrupting clarity, Selfridges rebuilt measurement confidence by putting consent orchestration at the core of its data strategy.
Hannah joins Kirsten to discuss the consequences of bad data, the e-commerce potential of offline CAPI, and where they’re headed next: scaled activation, real-time personalization, and evolving membership and app experiences.
Hannah Severin (Senior Analytics Manager, Selfridges)
Kirsten McLean (Manager, Customer Success, Tealium)
With cookies under pressure and GA4 shifts disrupting clarity, Selfridges rebuilt measurement confidence by putting consent orchestration at the core of its data strategy.
Hannah joins Kirsten to discuss the consequences of bad data, the e-commerce potential of offline CAPI, and where they’re headed next: scaled activation, real-time personalization, and evolving membership and app experiences.
14:55: Coffee Break
15:30: Unlocking Data Value – Tealium + Evoke + Snowflake
Speakers:
Rupert Streatfeild-James (Optimisation & Data Implementation Manager, Evoke)
Steve Overton (Director Solutions Consulting, Tealium)
Evoke, the leading betting and gaming company behind brands like William Hill, 888, Mr Green and Winner, has unified its data with Tealium and Snowflake to power product analytics, AI, and real-time insights.
Discover how this transformation drives speed, compliance, and personalized customer experiences; and what’s next on their data journey.
Rupert Streatfeild-James (Optimisation & Data Implementation Manager, Evoke)
Steve Overton (Director Solutions Consulting, Tealium)
Evoke, the leading betting and gaming company behind brands like William Hill, 888, Mr Green and Winner, has unified its data with Tealium and Snowflake to power product analytics, AI, and real-time insights.
Discover how this transformation drives speed, compliance, and personalized customer experiences; and what’s next on their data journey.
15:50: How Radisson Hotel Group Is Shaping the Future of Intelligent Hospitality
Speakers:
Jesus Romero (Director, Global Ecommerce Capabilities, AdTech & Decisioning, Radisson Hotel Group)
Milos Petkovic (AdTech & Audience Manager, Radisson Hotel Group)
Chris King (Sr. Director Customer Success EMEA, Tealium)
Radisson Hotel Group is reshaping the guest journey by making Tealium CDP the foundation of its audience strategy and a critical enabler of its AI roadmap.
Join RHG’s AdTech, Audience and Decisioning experts Jesus and Milos as they share how the organization is moving from channel-led to audience-first engagement, building high-quality, governed, activation-ready data that supports meaningful personalisation today and smarter AI-driven experiences tomorrow.
Learn how they’ve tackled AI-readiness, unlocking real-time use cases, and defining what intelligent hospitality will look like in the years ahead.
Jesus Romero (Director, Global Ecommerce Capabilities, AdTech & Decisioning, Radisson Hotel Group)
Milos Petkovic (AdTech & Audience Manager, Radisson Hotel Group)
Chris King (Sr. Director Customer Success EMEA, Tealium)
Radisson Hotel Group is reshaping the guest journey by making Tealium CDP the foundation of its audience strategy and a critical enabler of its AI roadmap.
Join RHG’s AdTech, Audience and Decisioning experts Jesus and Milos as they share how the organization is moving from channel-led to audience-first engagement, building high-quality, governed, activation-ready data that supports meaningful personalisation today and smarter AI-driven experiences tomorrow.
Learn how they’ve tackled AI-readiness, unlocking real-time use cases, and defining what intelligent hospitality will look like in the years ahead.
16:10: Keynote with Mary Portas
Retail visionary, CX provocateur, and the advisor who's transformed brands across the globe: Mary Portas will take to the Digital Velocity stage to share her perspective on key opportunities, challenges, and era-defining cultural trends.
Mary Portas is one of the UK's most high-profile and innovative businesswomen.
After making her name transforming Harvey Nichols into a global fashion destination, Mary launched Portas, her own creative company, with the mission to transform businesses into brands, places and spaces people want in their lives.
Today her team work with clients ranging from Mercedes to Sainsbury's. She has been a regular on our TV screens, advised the government on the future of high streets, and developed a fashion label.
Mary Portas is one of the UK's most high-profile and innovative businesswomen.
After making her name transforming Harvey Nichols into a global fashion destination, Mary launched Portas, her own creative company, with the mission to transform businesses into brands, places and spaces people want in their lives.
Today her team work with clients ranging from Mercedes to Sainsbury's. She has been a regular on our TV screens, advised the government on the future of high streets, and developed a fashion label.
16:55: St Patrick's Day Networking Drinks & International Street Food Party
Stay for a St Patricks's Day-themed drinks reception and an exciting menu of street food from around the world – carefully curated by The Brewery's talented chefs.
Hosted at The Brewery, in the Upper Sugar Room and King George Room.
Please note, unlike previous Digital Velocity events, this won't be a formal sit-down dinner. You'll be able to serve yourself and sit / stand wherever you like.
Food options will be available catering for intolerances to the 14 main allergens. If you have any very specific dietary requirements, please let a member of The Brewery catering team know when you arrive at the event.
All food and drink is free of charge, courtesy of Tealium.
Hosted at The Brewery, in the Upper Sugar Room and King George Room.
Please note, unlike previous Digital Velocity events, this won't be a formal sit-down dinner. You'll be able to serve yourself and sit / stand wherever you like.
Food options will be available catering for intolerances to the 14 main allergens. If you have any very specific dietary requirements, please let a member of The Brewery catering team know when you arrive at the event.
All food and drink is free of charge, courtesy of Tealium.
20:00: Farewells
Speakers
Keynote with Mary Portas
17 March • 16:10
Retail visionary, CX provocateur, and the advisor who's transformed brands across the globe: Mary Portas will take to the Digital Velocity stage to share her perspective on key opportunities, challenges, and era-defining cultural trends.
Andrea Uribarri
Program Manager Digital eXperience Platforms
BBVA
BBVA
Aneliya Filatova
Head of Web Tracking
JobCloud
JobCloud
Aydin Gunal
Sr. Solution Consultant & Product Owner - MarTech & Analytics
Vodafone Group
Vodafone Group
Bernardo Hermoso
Director of Growth & Data Intelligence
LALIGA
LALIGA
Florian Schluetter
Product Owner Customer Data Platform
STIHL
STIHL
Gabriele Bodellini
CX Analytics Manager
EssilorLuxottica
EssilorLuxottica
Hannah Severin
Senior Analytics Manager
Selfridges
Selfridges
Ida Sofie Klee
Customer Data Platform Owner
Matas Group
Matas Group
Jeroen Jaspar
Senior Martech & Data Manager
Vodafone
Vodafone
Jesus Romero
Director, Global Ecommerce Capabilities, AdTech & Decisioning
Radisson Hotel Group
Radisson Hotel Group
Joséphine Firino Martell
Ad Sales Director
SNCF Connect
SNCF Connect
Juan Carlos Gonzalez
MarTech Tech Lead
BBVA Technology
BBVA Technology
Laura Glende
Product Owner Customer Data Platform
Vodafone
Vodafone
Marc Ziman
Lead Architect
Legal & General
Legal & General
Milos Petkovic
AdTech & Audience Manager
Radisson Hotel Group
Radisson Hotel Group
Nathan Stockford
Senior Marketing Technology Engineer
Legal & General
Legal & General
Pallavi Modi
Director of Product: Acquisition & Retention
Zooplus
Zooplus
Paolo Meroni
Chief Revenue & Digital Officer
Alpitour
Alpitour
Rupert Streatfeild-James
Optimisation & Data Implementation Manager
Evoke (William Hill)
Evoke (William Hill)
Umberto Giuliani
RVP Western Europe
Mastercard Dynamic Yield
Mastercard Dynamic Yield
Ali Behnam
Founder
Tealium
Tealium
Jeff Lunsford
Chief Executive Officer
Tealium
Tealium
Mike Anderson
Founder & CTO
Tealium
Tealium
Nick Martin
General Manager, EMEA
Tealium
Tealium
Andrew Smith
Solutions Consultant
Tealium
Tealium
Bart Goormans
Solutions Consultant
Tealium
Tealium
Craig Rouse
Sr. Manager, Software Development (Mobile & Data Integration)
Tealium
Tealium
Chris King
RVP Customer Success
Tealium
Tealium
Diego Zerjal
Sr. Solutions Consultant
Tealium
Tealium
Eva Rodenas
Global AI Innovation & Transformation Lead
Tealium
Tealium
Frederick Berlanti
Principal Product Manager – AI & ML
Tealium
Tealium
Gianluca Epifani
Enterprise Customer Success Manager
Tealium
Tealium
Kirsten McLean
Director, Customer Success
Tealium
Tealium
Khal Harris
Principal CDP Strategist
Tealium
Tealium
Marcin Denisiuk
Principal CDP Strategist
Tealium
Tealium
Mark Gray
Solutions Consultant
Tealium
Tealium
Mark Reddin
Principal Implementation Engineer
Tealium
Tealium
Merinda Hillier
VP Marketing, EMEA + Event Emcee
Tealium
Tealium
Sean van der Vliet
Sr. Solutions Consultant
Tealium
Tealium
Steve Overton
Director Solutions Consulting
Tealium
Tealium
Tim Stadié
Principal Solutions Consultant
Tealium
Tealium
Wade van Eyssen
EMEA Manager, Sales Development & Event Emcee
Tealium
Tealium
Yasmin Willcox
Sr. Customer Success Manager
Tealium
Tealium
Sponsors
9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
San Diego, CA 92121
+1 (858) 779-1344
9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
San Diego, CA 92121
+1 (858) 779-1344
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