Tealium

DataAccess™

Store and analyze your enriched, correlated Tealium data to improve visibility into data operations, validate data across your tech stack, and better communicate value.

See How It Works

Why Store and Analyze Data with DataAccess?

The rich stream of data collected, standardized, and enriched by Tealium is a treasure trove of insights. DataAccess allows you to capture that cleaned and correlated dataset for use in your own data lakes, data warehouses, or other applications— extending the value of your customer data foundation in Tealium. And now with Insights, an embedded business intelligence tool, analyze all the data you store in Tealium without any additional data integration efforts.

Key Benefits of Tealium DataAccess

Own All of Your Data

Unify and own all of the customer data available across your organization to fuel deeper insights or other use cases outside of Tealium. There is no need to buy back data from vendors, saving time, resources, and money.

Analyze Data Without Wrangling

Access templated dashboards and reports or build your own with Insights, Tealium’s new business intelligence tool. Save time by running analyses within Tealium for operational and performance insights, and share with others.

Enhance Enterprise Data Investments

Data warehouses, lakes, and business intelligence tools require clean data. DataAccess provides a powerful source of customer data primed for further use both inside Tealium and with other systems.

Data Unification

Solve organizational data fragmentation with access to a complete and correlated customer data set available when you need it. Audit data to troubleshoot or validate data in other tools.

Central Hub for Consistent Data

Power teams and technologies to work consistently, leveraging a shared business language and the same customer data set that powers customer engagement across your tech stack.

Close the Gaps in Your Customer Insights

Tealium provides a diverse set of data collection tools (from direct measurement to automated batch uploads) that supply you with a source of data that expands with your evolving business requirements.

Streaming Data Support to IaaS

Tealium’s DataAccess supports real-time data integrations with the world’s three leading IaaS (Infrastructure as a Service) platforms - Amazon Kinesis, Google Cloud Pub/Sub, and Microsoft Azure’s Stream Analytics, enabling the collection and delivery of data from any customer experience touchpoint.

Correlated Visitor View

Build a more customer-focused and responsive organization. Correlate and stitch online and offline data assets to provide a rich “ready to query” visitor dataset.

Jason Paddock

Sr Director, Marketing Data & Technology, Oportun

“We shifted to using first-party data collected by Tealium DataAccess to better understand our attribution model. This switch solved our third-party reporting models, but we were also able to add additional attribution models and understand how different channels worked together.”

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Featuring Insights, an Embedded Business Intelligence Tool

Use Insights to visualize and report on any data you choose to store in Tealium. By bringing analytics to the data foundation powering customer experience, organizations maintain a more reliable data foundation, save time generating insights, and better optimize the value of customer data management initiatives.

Analyze and Validate the Data Flowing Across Your Tech Stack

Get a centralized view of your customer data operations to validate what you see in other tools and improve visibility into the value of your data strategy

Talk to a CDP expert and see if Tealium is the right fit to help drive ROI for your business.

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