Data privacy practices are on public display on a company's website and in its marketing initiatives, and the public is beginning to pay more attention. Join us to learn more about the changing landscape of privacy and consent, current trends, and how to approach it and turn it into a trusted asset.

AGENDA

9:00 - 9:05 AM PT | Event Kickoff & Opening Remarks

Matt Gray, Global Vice President, Partnerships, Tealium
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Matt Gray

Global Vice President, Partnerships
Tealium

9:05 - 9:30 AM PT | Turning Consent into a Competitive Advantage

Acquiring consent and complying with privacy laws is more critical than ever, but it’s even more important that you use customer data to deliver amazing and trusted experiences. Learn how the power of flexible consent enforcement frameworks can provide your customers with a relevant and optimized experience in exchange for their data, while strengthening trust in your business and loyalty to your brand.

Matt Pharr, Managing Director, Accenture
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Matt Pharr

Managing Director
Accenture
Richard Morrow, Senior Director MarTech Engineering & Innovation, Blast Analytics & Marketing
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Richard Morrow

Senior Director MarTech Engineering & Innovation
BlastX Consulting
Ted Sfikas, Senior Director of Digital Strategy & Value Engineering, Americas, Tealium
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Ted Sfikas

Senior Director of Digital Strategy & Value Engineering
Tealium