Day 3

Matt Gray, Global Vice President, Partnerships at Tealium

By partnering for enhanced identity capabilities, companies can activate additional identifiers while meeting their marketing objectives - all in a privacy-safe way. Session attendees will walk away with: Understanding how richer data from identity providers means more intelligence for personalized experiences while learning how to clean data prior to ingestion, and enhanced addressability for targeting.

Learn how to selectively extend your first-party data foundation with identity solutions to turn unknown visitors into known ones. Clean and enrich profiles and households with increased intelligence and enhanced addressability so you can enhance your customers’ experiences through more complete data. Session attendees will walk away with and understanding of how to expand their known audiences for personalization and advertising use cases.

See how companies are leveraging Identity Resolution solutinos to enrich individual profiles to drive more intelligence for personalized experiences, the ability to cleanse data prior to ingestion, and enhanced addressability for targeting. Allowing them to achieve better scale with personalized advertising and relevant on-site experiences. Session attendees will walk away with understanding how to improve the targeting and efficiency of marketing activities when consolidating siloed data into a single, 360-degree customer view to drive revenue.