Tealium’s Suite of Conversions API (CAPI) Integrations

1

Data Privacy Control - Advertisers have added control over what data they share and can choose to append insights like product margins or include historical information like customer value scores.

2

Less Data Loss - Data sharing is more reliable than browser-based methods; as the Conversions API is designed to be less susceptible to issues like a browser crash or connectivity issues.

3

Full Funnel Visibility - Advertisers can use a wider array of data to inform their advertising than is currently captured by pixel, like CRM data, offline conversion data, lower funnel events including qualified leads, or multi-site conversion paths.

4

Improve Your ROAS - Better data can turn into a lift in Return-on-Ad-Spend because you can identify where a customer is at in their lifecycle and trigger actions or campaigns that produce a better result for your business.

5

Configure Offline Events for Omnichannel - Provide a more holistic representation of user behavior across browsers and a potential for faster statistical significance through inclusion of additional conversions.

6

Strengthen How Data is Shared with Big Tech Platforms - Marketers can help ensure the reliability of the data they share with tech platforms like Meta, Google, TikTok, Snapchat, Pinterest and LinkedIn.

7

Future Proof Measurement - Conversion APIs reduce the reliance on third party cookies and allows you to be better equipped to handle shifts in the measurement ecosystem.

8

Control Your Data - Advertisers can decide what data to share and when to share it, as well as include more meaningful data, such as a customized customer value score or each step/action taken in a conversion journey on a website.