Learn how Tealium, in lockstep with Google, Meta, TikTok, Snapchat, LinkedIn, Pinterest, Spotify, and others are utilizing Conversion APIs to help shift reliance away from the third party pixel to consented first party data to deliver personalized customer experiences in a privacy-centric way.
Conversion APIs also help you better measure ad performance and attribution across the entire customer journey. With Tealium this is strengthened even more through the collection of both server-side and client-side data, unifying online and offline insights.
