Meta + Tealium Custom Audiences
Meta Custom Audiences allows advertisers to (re-)engage with people they already know or reach out to new prospects that look similar to their best customers. This is most commonly used for remarketing, reaching possible repeat customers, increasing the follower base, increasing app engagement, creating lookalike audiences or excluding existing customers from advertisement campaigns.
Tealium AudienceStream CDP helps companies manage, organize and activate their first-party customer data in a centralized cross-channel profile and use it to deliver great customer experiences. It allows brands to define audiences based on online and offline data by using rules as well as machine-learning. The out of the box connector with Meta makes these audiences immediately available to use within Meta’s campaigns, whether it’s for inclusion, exclusion or to find lookalike customers. As a result, advertisers see better ROAS based on growing audiences and more targeted campaigns as well as improved customer satisfaction due to a frictionless cross-channel experience.