User expectations around privacy and personalized experiences are rising as people demand more transparency, choice, and control over how their online data is used. Global data privacy regulations require brands to have user consent for any data collected. This leaves digital marketing teams facing new challenges in the way they collect and activate customer data, and more importantly, it changes how they personalize and measure their campaigns.
About 30% of all browser traffic is third-party cookie-challenged and that number is expected to increase to around 80% by 2023. This, along with changing consumer behaviors and an increased focus on privacy, has impacted how much customer insight is available to businesses and their ability to personalize, measure and improve their campaigns.
Alleviate the reliance on third-party cookies and client side tags/ pixels/ SDKs by moving to a more durable solution that uses consented, first party data and server side integrations.
Improve data hygiene by accessing your Event Match Quality score in the Tealium platform to understand the strength of each individual event. Work with Tealium and Meta to improve your score.
Recover conversions not observed today due to privacy and regulation changes that are changing how customer data is tracked, collected and activated. Improve targeting, modeling, and bidding performance by configuring important events like subscription, renewal, add to cart and purchases associated with your campaigns running on Meta platforms.
Event level data connected to Meta allows for better attribution modeling, decreased Cost Per Acquisition (CPA) and increased Return-on-Ad-Spend (ROAS). Combined with other data sources like Point-of-Sale, Lead Ads and Messenger, marketers can drive better performance in their Meta campaigns.
Decide what data to share with Meta and when to share it, as well as include more meaningful data, such as a customized customer value score or each step/action taken in a conversion journey on a website.
As the industry moves to better protect the privacy of consumers, browsers will cease to support cookies that today aid in optimization, targeting and measurement, making server side tools like Conversion API essential for controlling this data.
Bring the full power of your MarTech stack to your Meta campaigns. Maximize your business objectives and Key Performance Indicators (KPIs) by creating omni-channel audiences in AudienceStream CDP and activating those audiences in Meta using Custom Audiences.
Including more data sources from your enterprise — such as CRM data, call-center events, offline behaviors, lower-funnel events or detailed event parameters like item categories - to grow your audiences with Look-a-like modeling or to reduce low-performing audiences with Suppression modeling.
Team Analytics Digital Commerce, Berlin, TUI Group
Improve ROAS with an inside look into Tealium + Meta's unique integration
Course for existing customers on the benefits and implementation of this integration
Access our product documentation for implementation steps and best practices
