Better Together: TikTok + Tealium

Tealium’s integrations help brands use first party data to better target, measure, and optimize their campaigns on TikTok.

Preserve Measurement and Optimize Performance

Tealium helps brands to do better advertising on TikTok and gain a more accurate understanding of campaign performance. This is done by connecting Tealium’s cross-channel understanding of consumer behavior with TikTok’s platform in multiple ways.

From a measurement perspective, Tealium’s Customer Data Hub goes beyond just offering a traditional pixel integration with TikTok by connecting out of the box with TikTok Events API. This hybrid integration helps preserve advertising measurement by enabling businesses to leverage consented, first party data from across their organization. It also makes more signals available to TikTok to optimize campaign performance.

By syncing audiences data, Tealium also allows marketers to acquire more of their best customers on TikTok. Furthermore, it keeps their TikTok campaigns in sync with other Marketing activities such as email campaigns, but also personalization of the website and within mobile applications. Custom Audiences are updated in real-time to enable those very targeted campaigns.

What Marketers Can Achieve

Build audiences
Improve optimization
Measure performance
Group cheering at live event

Build marketing audiences

By sharing first party data, Marketers will be able to create audiences, re-engage previously engaged people, and model lookalike audiences. This will help to tie TikTok advertising seamlessly into the omnichannel customer experience.

EventStream Example

Improve campaign optimization

By sharing events about the customer's journey, Marketers can unlock TikTok’s optimization products and achieve their marketing objectives.

Quality Data

Measure true campaign performance

By recovering conversions not observed today, Marketers will get visibility into the real performance of their campaigns and associated return on ad spend (ROAS). This is crucial to inform decisions on where to best spend their ad budget.

How does Tealium connect to TikTok

TikTok Pixel via Tealium iQ

The TikTok Pixel is a piece of code that advertisers can place on their website to share website visitor events to TikTok via a browser. It’s the foundation of every website integration with TikTok and power solutions like dynamic product ads, custom targeting, campaign optimization and attribution.

Tealium iQ Tag Manager offers a tag template to set up this pixel quite easily and map customer and event data from the existing data layer to the pixel.

TikTok Events API

The TikTok Events API is a Server-to-Server (S2S) integration that allows marketers to share website and app visitor events directly to TikTok. Data that is shared via the Events API complements and enhances the information shared via the TikTok pixel and TikTok SDK business tools.

Tealium EventStream API Hub provides server-side data collection and orchestration to help businesses go beyond data from tags and mobile SDK’s to build a more reliable and complete view of the customer journey. This severely reduces the impact of data drop-off due to technical issues, ad blockers as well as network connectivity issues, and improves data governance and control. Tealium’s turnkey server-side integration for TikTok Events API lets clients benefit from a more reliable, more secure way of sharing data while taking advantage of all other integrations in the Tealium Marketplace to future-proof their tracking and first party data strategies.

TikTok Custom Audiences populated from Tealium

TikTok Custom Audiences allows advertisers to (re-)engage with people they already know or reach out to new prospects that look similar to their best customers. This is most commonly used for remarketing, reaching possible repeat customers, increasing the follower base, increasing app engagement, creating lookalike audiences or excluding existing customers from advertisement campaigns.

Tealium AudienceStream CDP helps companies manage, organize and activate their first party customer data in a centralized cross-channel profile and use it to deliver great customer experiences. It allows to define audiences based on online and offline data by using rules as well as machine-learning. The out of the box connector with TikTok makes these audiences immediately available to use within TikTok’s campaigns, whether it’s for inclusion, exclusion or to find lookalike customers. As a result, advertisers see better ROAS based on more targeted campaigns as well as improved customer satisfaction due to a frictionless cross-channel experience.

How Do I Get Started?

Tealium customers can select the Event and Audience connector in our Connector Marketplace. It will guide you through the setup and testing process as well as the authentication with your TikTok account.

Not a Tealium customer? Get in touch with us and we will help you to understand the benefits of the TikTok integration for your business and support you in building the business case.

More information is available in our documentation

Contact Us

Have questions about the Tealium and TikTok Integration and how it could help your business? Get in touch with a Tealium expert.