Tealium + Google: How to Maximize Conversions with a First-Party Data Strategy

Episode 3 of Conversion API Webinar Series

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The way in which advertising is informed by data will continue to fundamentally change over the coming years. To power privacy-centric advertising in a world without third-party cookies, businesses need to start delivering a first-party driven approach.

In this webinar, we’ll explore how the combination of Tealium’s Customer Data Hub and Google Ads Enhanced Conversions can help advertisers preserve conversion measurement, improve the observability of conversions lost due to technical limitations, and drive better targeting and ad optimization by helping businesses leverage first-party data from across their organization.