Digital Velocity 2024: After Party!

Badge Pickup/ Registration Open | Costa Del Sol Foyer

Invite Only Sessions in Afternoon
Tealium will be hosting the exclusive, intimate and invite-only sessions below on Monday June 10th. For inquiries to attend and more information on each reach out to your Account Manager.

Lunch for invite-only session attendees.

• A strategic meeting where attendees will get a first look at upcoming features and have the opportunity to network with like-minded leaders.

• Roadmap Updates – Hear directly from Tealium Leadership on what’s painting the vision of our roadmap that includes Compliance, Moments iQ, AI and Applications and Verticalized Solutions.
• Product Vision – Understand the key strategic ways Tealium’s 2024 Product Roadmap will translate to massive success to our Partner Ecosystem
• Building a Tealium Center of Excellence – Learn how to leverage Customer Trends & Successes in your organization to fuel more strategic collaboration
• Marketing Pillars & Focus – See how to most successfully co-market with Tealium’s Marketing Team

• Consent Management – Learn two ways to manage consent in Tealium iQ: Setting up Tealium’s Consent Manager & Integrating with a Consent Management Platform
• Tealium’s Moments iQ & API Overview – Take an educational deep dive to understand the benefits and applications of Zero Party Data. Get your hands dirty in a complete setup of Moments iQ to learn key use cases for personalization on a real website.
• Conversions Tracking – Take a technical deep dive into setting up Conversions API for accurate event tracking and de-duplication.

Presentation and facilitated discussion covering current consumer and insurance industry trends, key CDP use cases to drive new policies and improve customer experience, and considerations for a robust customer data strategy.
Key themes/Takeaways:

• Review Insurance industry consumer trends
• Top 5 CDP use cases for insurance providers
• Developing and executing a robust customer data strategy

• Compliance – Learn key trends and strategies for ensuring HIPAA compliance and future-proofing your organization against regulatory changes.
• Personalization – See innovative ways to leverage member and patient data to engage your audience in a personalized way with HIPAA compliance as the foundation.
• BONUS: Tealium for Healthcare – Get a sneak peek, early access look under the hood at Tealium’s new Healthcare product

Badge Pickup / Registration Open | Main Plaza

All DV Attendees are welcome to the evening reception.

Badge pickup and registration continue throughout the day. | Costa Del Sol Foyer

An opportunity for attendees to network over breakfast.

Main session doors open for attendees.

Official start of the event.

Jeff Lunsford, CEO, TealiumMike Anderson, CTO, Tealium

Kelly Jo Sands, SVP of Digital & Marketing, DIRECTV

Join Tealium’s CEO, Jeff Lunsford, and Chief Technology Officer, Mike Anderson, as they discuss the company’s future leadership and innovation. Discover the pivotal role of data in today’s AI-driven landscape and the importance of implementing a robust data differentiation strategy to achieve tangible business outcomes. Additionally, hear firsthand from Kelly Jo Sands, SVP of Digital & Marketing at DIRECTV, as she shares their transformative journey and strategies for gaining a competitive edge in an ever-evolving market.

Alan Ochoa, Global Director Omnichannel Decisioning & Data Orchestration, GSK

AJ Dalal, Sr Managing Director of Data Strategy, Publicis Sapient

Hear from Publicis Sapient and GSK as they explore the crucial concept of becoming AI-ready, understand the distinctions between proof of concept (POC) and minimum viable product (MVP), and navigate potential pitfalls. Learn why Tealium plays a pivotal role in achieving success in the era of AI-driven innovation.

A short break for networking and refreshments. A perfect opportunity to visit the Tealium Beast Bar where you can receive intimate, live, hands-on tech and service support from Tealium Product Leaders & Experts!

Kevin Capeder, Business Analytics Manager, Data Strategy, 3M

Learn how 3M addressed the challenge of scoring new leads for diverse business units by combining visitor profile and engagement attributes and how to design a privacy-first data layer that supports multiple business needs and activates real-time scoring models.

Mark Loovis, Director, MarTech, DIRECTV

Victoria Elliot, Lead MarTech Manager, DIRECTV

Christy Barnett, Senior Account Director, TOLA, Tealium

Discover how DIRECTV navigated the hurdles of evaluating its data sets, tech stack, and marketing processes to unlock its true potential. They will share their journey to overcoming these challenges, leveraging Tealium to unify their data, automate workflows, and achieve new levels of marketing agility. Learn their steps to rethink your approach, harness the power of data, and unlock efficiencies across your teams and technology.

Lunch break. A perfect opportunity to visit the Tealium Beast Bar where you can receive intimate, live, hands-on tech and service support from Tealium Product Leaders & Experts!

Steven Rommeney, Associate Global Vice President of Engineering, Capabilities and Platforms, Eli Lily

Greg Gough Principal, Customer Strategy & Martech Enablement, Credera

Join Credera and Eli Lilly as they discuss the complexities and solutions for creating a scalable, omnichannel data framework that drives global marketing success. They will explore challenges and critical components, discuss the role of emerging technologies, and examine strategies for ensuring compliance and measuring effectiveness. Discover how to foster cross-departmental collaboration and stay agile in a rapidly evolving digital landscape, preparing your organization for future trends and advancements.

Kim Hales, Senior Vice President, NRG Energy

Rumeet Anand, Infrastructure Technology Partner, NRG Energy

Hear how NRG Energy architected a CDP Center of Excellence focusing on fostering alignment across stakeholders, establishing a data quality foundation, and embracing continuous innovation. Learn how they support a data-driven culture, segment audiences effectively, personalize offers across channels, and ultimately drive measurable results.

Aaron Burnett, Founder & CEO, Wheelhouse DMG

Dan Kresha, Director Digital Commerce, Mutual of Omaha

Michael Vatcher, Strategic and Analytical Digital Marketing, AdventHealth

Nirmal Vemanna, Senior Product Manager, Pharma, Tealium

In today’s data-driven world, navigating privacy regulations and customer data management can be a complex challenge. This panel brings together experts from Wheelhouse as well as healthcare and financial services, two of the most highly regulated industries, to share their experiences and insights. Gain best practices for collecting, utilizing, and safeguarding customer data while adhering to stringent privacy regulations.

Patrick Crosby, Technology Alliances, Snowflake

Rio Longacre, Managing Director – Advertising & Marketing Transformation, Slalom

Matt Gray, Global Vice President – Partnerships, Tealium

In today’s data-driven landscape, Customer Data Platforms and Marketing Data Clouds stand as pillars of an organization’s data infrastructure. From customer segmentation and personalization to predictive analytics and beyond, the integration of these technologies enables organizations to harness the full potential of their data assets. In an era where privacy and consent are paramount, the combined capabilities play a pivotal role in ensuring compliance and fostering trust with customers. This session will equip you with the knowledge and strategies needed to elevate your organization’s data capabilities and deliver exceptional customer experiences

A short break for networking and refreshments at the Tealium Beast Bar.

Erik Gabrielson, Sr Director, Customer Relationship Management, Floor & Decor

Daniel Paulino, Vice President, Marketing, Bozzuto

Tom Komin, Sr Director of Marketing Technology, Liberty Mutual

Sav Khetan, Product Strategy and Marketing, Tealium

Join us for an engaging session where our esteemed Tealium customers will take the stage to share their innovative and exciting success stories. From leveraging data-driven strategies to pioneering new approaches, these companies have redefined what’s possible in their industries. Gain actionable insights and learn practical tips as they unveil the secrets behind their achievements. Don’t miss this opportunity to be inspired and discover how you can drive impactful results in your own organization with Tealium

Evening celebration for all attendees.

7:30 AM – 12:00 PM | Badge Pickup/Registration Open | Costa Del Sol Foyer

Networking opportunity over breakfast.

Doors open for the day’s sessions.

The event continues with the start of the day’s sessions.

MQ Qureshi, Head of Direct to Consumer Strategy, Ford Motor Company

So, you implemented Cookie Consent, maybe you are HIPAA compliant or moved your analytics and vendor integrations server-side. Now what? Websites are compliant but faced with new challenges such as low Cookie Opt-in rates, missing geolocation or demographic data, and unknown return visitor rates. This is the new reality for digital performance measurement. In this session, we provide practical insights for embedding privacy considerations into Analytics organizations, how to continue measuring digital performance, and crafting a technical journey toward First Party Data.

Laura Chase, Director of Digital Analytics, Wheelhouse DMG

So, you implemented Cookie Consent, maybe you are HIPAA compliant or moved your analytics and vendor integrations server-side. Now what? Websites are compliant but faced with new challenges such as low Cookie Opt-in rates, missing geolocation or demographic data, and unknown return visitor rates. This is the new reality for digital performance measurement. In this session, we provide practical insights for embedding privacy considerations into Analytics organizations, how to continue measuring digital performance, and crafting a technical journey toward First Party Data.

Marlowe Geramanis, Braze & Steven Aldrich, Ragnarok

Learn how Tealium and Braze work together to manage data-driven strategies, customer journeys, and campaigns. Understand how to power real-time use cases with the right customer data at the right time, and get the flexibility to turn any information collected across all channels and sources into meaningful, actionable insights.

Aric Zion, CEO, Zion & Zion

Amanda Johnson, Senior CX Strategist, Zion & Zion

This session explores a groundbreaking approach to extracting valuable zero-party data through an LLM and Tealium-focused architecture. By analyzing call center interactions, our deployed architecture not only gathers insights directly from customer conversations but also seamlessly integrates this data into a Customer Data Platform (CDP).

Sara Beresford, Director, Global Media, Four Seasons

Stacey Watkins, Product Marketing Director, Invoca

Discover how Four Seasons Hotels and Resorts unlocked valuable customer data from its contact center to improve return on ad spend and create better customer experiences. Learn how they leveraged Invoca’s AI to capture rich conversation insights at scale, and how they used their contact center data with. Learn how Tealium helps optimize ad spend, enhance retargeting, and deliver personalized online-to-offline experiences that drive revenue.

Brian Goodrich, First Vice President, Pennymac

Join us for an enlightening session dedicated to fostering collaboration between marketers and engineers in building a robust data layer and implementing cross-channel programs. Learn how to break down silos and facilitate effective communication to turn strategic visions into tangible realities. Discover best practices for aligning goals, defining use cases, and maximizing the potential of your data ecosystem.

A short break for networking and refreshments at the Tealium Beast Bar.

Alex Silva, Director Solutions Engineering, Zion & Zion

John Spencer, Director Digital Strategy, Zion & Zion

As businesses increasingly rely on Conversion APIs (CAPI) to enhance their online marketing efforts, understanding and avoiding common implementation pitfalls is essential. This presentation targets both technical and management audiences, providing a clear and structured overview of the key challenges encountered during CAPI implementation. Utilizing recent data, we will quantify the frequency of these pitfalls and explore their potentially overlooked implications.

Andre Exner, Group IT Director Customer Hub and Common Analytics, TUI

In an era where data is king, the transition from product- to a customer-centric approach is a strategic imperative. This session will delve into the journey of TUI’s successful rollout of a customer data ecosystem, highlighting the pivotal role of real-time data and customer focus across all touchpoints. We’ll explore the challenges of adapting to a market without third-party cookies, resolving identity amidst privacy concerns, and unifying scattered legacy data. Discover how personalization at scale is not just a possibility but a necessity in today’s market.

Jenna Little, Product Strategy & Operations Manager, Global Signal Growth, TikTok

Ryan Coe, Group Manager, Marketing Science, Snap

Johanna Kimura, Group Manager – Product Marketing, LinkedIn

Discover How Tealium’s leading advertising partners are helping their customers navigate the ever-changing advertising landscape. With Google recently delaying the death of third-party cookies again, learn what your brand should do to prepare for when it finally does happen. We will also discuss how measurement studies can help get internal buy-in and validate the lift you will see by adopting Conversions APIs.

Bob Page, Chief Product Officer, Tealium

Join us for an exclusive glimpse into the future of digital innovation with Tealium’s Chief Product Officer, Bob Page. In this compelling session, we’ll explore the exciting developments and future enhancements that Tealium is spearheading to redefine the landscape of customer data management. Discover how Tealium is paving the way for businesses to thrive in an ever-evolving digital ecosystem. Don’t miss this opportunity to stay ahead of the curve and be inspired by the possibilities of tomorrow with Tealium.

Drew Halsch, Principal Solutions Consultant, Team Lead Southwest, Tealium

Learn to develop your AI use case strategy and architect the necessary technology. This session will define AI categories, build use cases for business value, identify data sources and system requirements, address common AI project pitfalls, and reimagine data architecture for scalable AI implementation. By the end of the session, you’ll have a clear blueprint for navigating AI complexities and leveraging Tealium to drive impactful outcomes within your organization.

Sav Khetan, Product Strategy and Marketing, Tealium

Examine the essential role of the data layer in optimizing AI performance and maintaining scalable privacy practices in marketing. This session dives into the ever-changing dynamics between customer data and marketing technology, assessing different data layer approaches and their implications for engagement strategy, technology stack design, compliance considerations, and resource requirements.

Lunch for all attendees.

Official conclusion of the event.