Analyst Report

Tealium Named a Leader

In Gartner® first ever Magic Quadrant™ for customer data platforms

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The very first Gartner® Magic Quadrant™ for Customer Data Platforms (CDPs) has arrived and Tealium has been named a Leader!
Access the report to see why are positioned in the Leaders quadrant and to uncover:

  • A valuable overview of the CDP market and an objective evaluation of CDP vendors
  • A deeper understanding of the growing importance of CDP solutions as companies look to benefit from connected data
  • An independent view of Tealium's strengths and challenges among other evaluated vendors so you can evaluate whether we can meet your CDP needs


Gartner, Magic Quadrant for Customer Data, Lizzy Foo Kune, Rachel Smith, Ben Bloom, Suzanne White, Adriel Tel, February 14th, 2024.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission.  All rights reserved.Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Tealium.