Google Ads Enhanced Conversions API

AdTech

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Join a live demonstration of Tealium's native support for Google Ads Enhanced Conversions API to see how Tealium makes it easier to implement and enrich this part of your digital stack.

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About Google Ads Enhanced Conversions API

Google Ads Enhanced Conversions allows you to measure online conversions driven by Google ads using your first-party data (e.g. purchase, lead). The data you upload will be used to match your customers to Google accounts which were signed in to Google when they engaged with an Ad. We then use this data to report the online conversions for you driven by Google ad interactions.

Supported Integration Types

Google Ads Enhanced Conversions API can be integrated in the following ways:

AudienceStream

EventStream

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Google Ads Enhanced Conversions API can be integrated in the following ways:

Web Browser

Your Server

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Features

This integration offers these features:

Send Conversion

State of the CDP 2024

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State of CDP Report 2024

State of CDP Report 2024

Google Ads Enhanced Conversions API

Get a Demo

About Google Ads Enhanced Conversions API

Supported Integration Types

Google Ads Enhanced Conversions API can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Google Ads Enhanced Conversions API can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

Features

This integration offers these features:

State of the CDP 2024

How the most innovative brands are using CDPs to deliver cutting edge customer experiences and drive revenue