The Trade Desk Cookie Matching Service

Join a live demonstration of Tealium's native support for The Trade Desk Cookie Matching Service to see how Tealium makes it easier to implement and enrich this part of your digital stack.

The Trade Desk Cookie Matching Service enables a user to associate the cookie that identifies a Tealium visitor, and the cookie that identifies the user for The Trade Desk.

Supported Integration Types

The Trade Desk Cookie Matching Service can be integrated in the following ways:

Cookie Matching

Cookie matching tags associate a vendor-specific cookie ID with the Tealium Visitor ID.

Supported Device Types

The Trade Desk Cookie Matching Service can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

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