Better Together: Tealium + Reddit

Use Tealium + Reddit to better target, measure, and optimize campaigns with consented first-party data.

Powering Effective Conversion Measurement in a Changing Landscape

Digital marketing and analytics teams today face new challenges in the ways they collect customer data. The impending demise of third-party cookies, changing consumer behaviors, and new privacy measures, result in businesses having less customer insight to meaningfully advertise to potential customers and to measure the impact of those efforts.

What Does This Mean For Your Business? There are more limitations than ever before, like third-party cookie deprecation and other signal obfuscation methods, making conversion tracking increasingly challenging. Reddit's Conversions API provides a more accurate and streamlined way to track conversions, by leveraging data directly from your server instead of relying solely on client-side data. The combination of Tealium’s Customer Data Management and Reddit’s advertising solutions helps brands use omni-channel, consented first-party data to better target, measure, and optimize their campaigns.

What You Can Achieve

Reclaim Your First-Party Data

Decide what data to share with Reddit and when to share it, as well as include more meaningful data, such as a customized customer value score or each step/action taken in a conversion journey on a website.

As the industry moves to better protect the privacy of consumers, browsers will cease to support cookies and other signals that today aid in optimization, targeting, and measurement, making server-side tools like the Conversions API essential for collecting and managing this data.

Strengthen performance and privacy

Strengthen conversion tracking reliability through consented client-side and server-side data collection points.

Improve Conversion Measurement & Targeting

Build signal loss resiliency in the face of an ever-changing advertising landscape. Improve targeting, modeling, and bidding performance by configuring important events like subscription, renewal, add to cart, and purchases associated with your campaigns running on Reddit platforms.

How does Tealium Connect with Reddit?

Reddit Pixel

The Reddit Pixel is a piece of code that advertisers can place on their website to share website visitor events to Reddit via a browser. It’s the foundation of every website integration with Reddit and power solutions like dynamic product ads, custom targeting, campaign optimization, and attribution.

Reddit Conversions API

The Reddit Conversions API (CAPI) creates a direct connection between marketing data from an advertiser’s server and Reddit, enabling advertisers to measure the performance of their marketing campaigns.

This connector creates new ways for advertisers to improve the reliability of data sharing, leveraging conversion data that a website tag might not capture, and ultimately help increase return on ad spend (ROAS) across the Reddit advertising ecosystem.

Reddit Custom Audiences

This connector makes the audiences you manage in AudienceStream immediately available to use within your Reddit campaigns, whether for inclusion, exclusion or to find lookalike customers. As a result, advertisers see better ROAS based on growing audiences, more targeted campaigns, and improved customer satisfaction due to a frictionless cross-channel experience.

How Do I Get Started?

Tealium customers can select the Reddit Pixel, Reddit Conversions API, Reddit Custom Audience connectors in our Connector Marketplace.

Not a Tealium customer? Get in touch with us and we will help you to understand the benefits of the Reddit integration for your business and support you in building the business case.

More information is available in our documentation repository: