LALIGA: Turning Data into a Real-Time Fan Engagement Engine

Speaker: Bernardo Hermoso | Director of Growth & Data Intelligence, LALIGA
What if every fan interaction was perfectly timed, personal, and measurable, because the data behind it was accurate, contextual, and ready to activate in real time?

In this keynote (presented at Digital Velocity London 2026), Bernardo shares how LALIGA built a high-quality, unified data layer that provides the context needed to power real-time fan engagement at scale.

Discover how automation, AI-driven lifecycle journeys, and initiatives like MILIGA are driving +60% engagement, +125% email open rates, faster time to value, and measurable growth.