Vodafone's Journey to Cognitive Marketing & Beyond

Speaker: Aydin Gunal | Senior Solution Consultant & Product Owner, Vodafone
Aydin shares Vodafone’s digital marketing evolution, from rule-based Adwords to emotionally intelligent MarTech.

He covers how AI and LLM agents helped them transition from segmentation to truly individual engagement, the “Marketing Middleware” platform powering next-gen agentic use cases, and the vision of a “Brand Brain” autonomously running the marketing workflow.

This session was presented at Digital Velocity London 2026.