Unlocking Data Value: Tealium + Evoke + Snowflake

Speakers:
Rupert Streatfeild-James | Digital Optimisation and Implementation Manager, Evoke
Steve Overton | Sr. Director, Solution Consulting, Tealium

See how Evoke (the powerhouse behind William Hill and 888) unified its global data stack. Learn how the Tealium + Snowflake partnership fuels real-time product analytics, strict regulatory compliance, and AI-driven customer personalization.

Unlocking true data value requires more than just storage; it requires real-time orchestration. Experts from Evoke and Tealium share how one of the world’s leading betting and gaming groups transformed its data architecture.

Key Highlights:

The Unified Stack: Why Evoke integrated Tealium’s CDP with Snowflake’s Data Cloud for a "single source of truth."
Real-Time Insights: Moving from batch processing to instant product analytics and customer behavior tracking.
Compliance & Governance: Navigating the complex regulatory landscape of global gaming with automated data controls.
AI Readiness: How clean, unified data is currently fueling Evoke’s next generation of predictive AI models.