Enterprises have invested heavily in AI, but most models are still stuck in pilots, trapped behind batch jobs, or disconnected from real customer experiences. Meanwhile, your best models already live in platforms like Snowflake Cortex, Databricks Mosaic AI, and AWS SageMaker, yet they’re not driving in-the-moment decisions at the edge.
In this session, we’ll introduce Invoke Your Own Model, Tealium’s real-time capability that runs your AI and ML models in your data cloud directly against live customer profiles and instantly activates the results across 1,300+ destinations without moving or rebuilding your models.
You’ll see how a real-time customer context layer closes the gap between intelligence and action, so propensity scores don’t age overnight, agents greet VIPs like VIPs, and “next best actions” actually happen in-session.
You’ll learn how to:
- Invoke models in Snowflake, Databricks, SageMaker, and more using rich, real-time customer context
- Rescore propensity, recommendation, fraud, and service models on the fly and activate decisions across web, mobile, contact center, and marketing channels
- Maintain governance and control by keeping models in your own cloud while Tealium handles data collection, consent, enrichment, and activation
Enterprises have invested heavily in AI, but most models are still stuck in pilots, trapped behind batch jobs, or disconnected from real customer experiences. Meanwhile, your best models already live in platforms like Snowflake Cortex, Databricks Mosaic AI, and AWS SageMaker, yet they’re not driving in-the-moment decisions at the edge.
In this session, we’ll introduce Invoke Your Own Model, Tealium’s real-time capability that runs your AI and ML models in your data cloud directly against live customer profiles and instantly activates the results across 1,300+ destinations without moving or rebuilding your models.
You’ll see how a real-time customer context layer closes the gap between intelligence and action, so propensity scores don’t age overnight, agents greet VIPs like VIPs, and “next best actions” actually happen in-session.
You’ll learn how to:
