Started by an increase in consumer data breaches and growing data privacy concerns in the United States, the state of California passed the California Consumer Privacy Act (CCPA) which will go into effect on January 1, 2020. This new privacy legislation is slated to be one of the toughest data privacy laws in the US and reflects a global trend of the growing importance for brands to invest in data governance, security, orchestration and automation.
Regulatory compliance is now equating to the quality of a company’s brand.
Most brands are quickly trying to ramp up and understand how to comply with CCPA but are left wondering what CCPA means for them, what the differences are between CCPA and GDPR and what key initial steps towards compliance they need to be taking.
Regulatory compliance is now equating to the quality of a company’s brand Click To TweetThe CCPA reinforces the modern theme that operating a real-time, secure, and auditable platform for collecting, enriching and activating customer data has become mandatory – not only for compliance objectives but also for new revenue and customer loyalty goals.
Ted Sfikas, Director of Solutions Consultants, NA & LATAM at Tealium, and Maltie Maraj, Senior Counsel at Tealium, recently presented a webinar on “Getting Ready for CCPA: How it Differs from GDPR and Strategies for Compliance.”
The speakers took a deep dive into the differences between CCPA and GDPR (timestamps of key topics in this webinar can be found below in green) and delivered key takeaways like:
Who is Affected (7:42)
GDPR
CCPA
Personal Data Opt-Out vs. Consent Roles (12:20)
GDPR
CCPA
Right to Erasure and Right to Access (26:58)
GDPR
CCPA
In this webinar, we also review how sophisticated martech tools can help you get visibility into your customer data flow, establish a data governance practice and create a strategic plan for compliance for data privacy laws.
To get more key insights and takeaways on ‘Getting Ready for CCPA: How it Differs from GDPR and Strategies for Compliance’ watch the on-demand webinar and learn:
Watch the on-demand webinar and start getting ready for CCPA compliance today!