Masterclass: Optimize Your Data Collection

With STIHL, BBVA Technology & Tealium Solution Experts

From the first signal to AI-driven activation, discover how to build a resilient, standardized data supply chain that scales with your business.

5 Key Takeaways
Move from Strategy to Logistics: Shift your focus from abstract data goals to the "conveyor belt" of real-time processing, ensuring every data point is monetizable and actionable.

Master the "Pull" Mentality: Learn how to scale your CDP internally by delivering high-value use cases (like automated cart abandonment) that make subsidiaries and stakeholders ask for adoption.

Build a Resilient Data Immune System: Implement advanced Quality Assurance—from "Tag Killers" that save on license costs to real-time PII normalization—to protect your data integrity.

Future-Proof for AI: Understand how a clean, standardized data layer acts as the essential foundation for fueling LLMs, chatbots, and predictive machine learning models.

Standardize at the Source: Eliminate downstream "data rubbish" by normalizing disparate data schemas into a unified business language the moment they are collected.