WHITE PAPER
The 11 Core Functionalities of a Successful Data Strategy

BUILDING A DATA FOUNDATION FOR WORLD-CLASS CUSTOMER EXPERIENCE
The complexity of achieving a customer experience that matches or exceeds ever-increasing expectations grows by the day. The foundation upon which all experiences are built, no matter the technology or team, is data. In a sea of point solutions with overlapping and disparate capabilities, it’s essential to have a unified data foundation with certain critical functionality.

As the marketing technology industry has matured, it’s become clear that the only constant is change. This magnifies the importance of establishing a unified approach to data that empowers cross-organizational collection, access and activation of the company’s most powerful, comprehensive data set.

This paper gives a roadmap for implementing a universal approach to data that lays the foundation for providing a world-class customer experience today, while maintaining the flexibility to adapt to new technologies and behaviors in the future. Download our white paper today to get started.

Download the full Report

Download our Customer Data Hub white paper to learn:

• 4 Key Tenets to Building a Customer Data Hub – The core principles to keep in mind as you construct a marketing stack built on comprehensive data.
• 10 Critical Functionalities for your Unified Data Approach – What specific functional requirements should be on your list when evaluating a solution.
• The Importance of Vendor Neutrality for a Best-in-Breed Marketing Stack – How to build a data strategy that can adapt as technology evolves and customer behavior diversifies.