Display ads have become one of most common channels marketers leverage to reach the right person, at the right time, with the right message in the hopes of achieving a quick conversion. When organizations deploy multiple martech solutions and marketing channels, like display ads, they are able to collect massive amounts of behavioral data at each of these touchpoints. While many brands are able to collect this 1st party data from each marketing touchpoint – most aren’t able to truly take advantage of the opportunity this data holds with their display ad strategy.
Tealium’s Director of US Engineering Ted Sfikas presented a webinar on “Drive More Display Ad Conversions with 1st Party Data” that took attendees into a deeper dive within the display ad ecosystem.
Brands are experiencing powerful results and driving more display ad conversions by connecting disparate 1st party data sources. Wondering how? Watch this video now and learn:
- The foundational concepts and terminology you need to know around the display ecosystem
- How Data Management Platforms (DMPs), Demand Side Platforms (DSPs), Email Service Providers (ESPs) and other martech solutions fit into the display ad sphere and how to use this combination to your advantage
- The difference between 1st, 2nd and 3rd party data
- The powerful combination that exists in pairing a DSP with a CDP
