COMPARISON MATRIX
Comparing solutions based on capability, experience and total cost of ownership
‘Why should my business pay for a tag management system (TMS) when there are free services available?’
That certainly is a valid question. There are various free tag management options available in the market today with the prevailing free solution being Google Tag Manager. While a free TMS can be a viable option, it is important to understand that “free” does not always mean “without cost.”
‘Free’ solutions cost your business money when:
To evaluate what system is right for your business, it’s important to evaluate the following critical criteria for adopting a tag management solution. Tag management systems should enable your business to move quicker, reduce costs, enable employees and ultimately empower the organization to leverage data more easily.
- Valuable IT resources are deferred from strategic projects to manually code and update unsupported tags
- Marketing campaigns are delayed and revenue is lost because the best turnkey integrations aren’t available
- Inaccurate analytics data resulting from implementation oversights leads to bad business decisions
- Code on your website begins to slow page performance and affect conversions
- Adequate security and privacy protections are not in place
![](https://wpmedia.tealium.com/wp-content/uploads/2017/10/tms_matrix_01.png)
What capabilities does each system add and how well do they break down internal silos enabling wider adoption and more powerful use of data.
![](https://wpmedia.tealium.com/wp-content/uploads/2017/10/tms_matrix_02.png)
Ability to use customer data infrastructure provided by tag management to drive additional value.
![](https://wpmedia.tealium.com/wp-content/uploads/2017/10/tms_matrix_03.png)
Availability of features and services to address privacy and security regulatory concerns such as GDPR, HIPAA, PCI, and others.
![](https://wpmedia.tealium.com/wp-content/uploads/2017/10/tms_matrix_04.png)
How easy is it for customers of each system to get the timely support needed to make the most out of the product.
![](https://wpmedia.tealium.com/wp-content/uploads/2017/10/tms_matrix_05.png)
What is the cost of ownership for each system as it relates to resource investment and subscription costs.
![](https://wpmedia.tealium.com/wp-content/uploads/2017/10/tms_matrix_06.png)