Global heads of technology and marketing know that having access to high quality customer data is the key to making strategic business decisions. Data collection affects everything a brand does – from customer experience, applications, reporting, retention, conversions and more. And having a solid and strategic data layer in place has downstream benefits for it all and truly becomes the catalyst for overall business transformation.
Jay Calavas, CIO at Tealium and Nick Bennett, President at Napkyn Analytics, recently did a webinar on “The Data Layer: A Catalyst For Digital Transformation”.
Watch the on-demand webinar and learn how to standardize data collection by way of a data layer as well as see the 6 key ways to use a data layer to drive digital transformation and evolve your martech stack.
Top best practices and example benefits provided under each of the key ways during the webinar included:
Governance & Data Control
Internal & External Policy Compliance
Infrastructure Transformation
Watch the on-demand webinar and digitally transform your martech stack today!