Data Strategy
May 10, 2024
The Pivotal Role of High-Quality Data in AI-Driven Experimentation
Artificial Intelligence (AI) was once a buzzword. Today, AI has graduated to form an integral part of business mandates shaping companies around the globe. At Tealium, we believe that consented, filtered, and enriched customer data (that works in real-time) is the backbone of any successful AI initiative. It’s why we built Tealium for AI! This […]
Tealium Feature Spotlight: Tealium for Artificial Intelligence (AI)
As Tealium’s co-founder and CEO, Jeff Lunsford, once said, “Every board has an Artificial Intelligence (AI) mandate, and is telling their teams to implement AI immediately.” Our blog explains what Artificial Intelligence (AI) is, what you need for AI readiness and AI compliance, data labeling for AI, and how Tealium for AI supports your models. […]
Data Strategy
April 18, 2024
How To Get Ahead With Zero-Party Data (It’s a Customer Data Gamechanger)
This blog acts as a guide for zero-party data, how to collect zero-party data, and the benefits of this underutilized data type. Plus, we discuss how to use your zero-party data strategy as a competitive advantage. In our latest webinar, Zero-Party Data for a Competitive Advantage, we sat down with data experts for a comprehensive […]