POSSIBLE- Personalization: The Struggle is Real
Sav Khetan, VP, Technical Strategy, POSSIBLE
Personalization has moved from an industry buzzword to a top priority for most organizations as they strive to put the customer at the center of their business. Yet even with seemingly endless amounts of data, few companies are able to generate real results and deliver meaningful, relevant experiences to customers ‘in-the-moment.’
This session explores:
-The integral role of data orchestration in the digital transformational journey
-The main barriers and challenges preventing organizations from delivering results through personalization
-Ways to self-assess and figure out the right way forward for your team
