Video

Data Utilisation in a GDPR world, an Intrepid Travel story

Data Utilisation in a GDPR world, an Intrepid Travel story

Listen to Phil Lees of Intrepid Group, the world’s largest Adventure Travel company, explain how Tealium helped Intrepid Group use their data ethically and with integrity to drive more relevant and profitable customer interactions across all digital touch points to enable an incredible uplift of 12 x the cost in ROI.