Customer Data Platform
May 11, 2022
CDP and DMP: A Complementary Duo for Hyper-Personalised CX
Join a cohort of industry peers at the leading CX event of the year, Digital Velocity APAC 2022! Date and Time: 11am AEST / 9am SGT on Thursday, 12 May Location: Virtual Register now! Technology-Enabled CX Personalisation Designing a technology blueprint to enable the brand-to-consumer value exchange is key to competing effectively in the age […]
Tag Management
February 26, 2021
Balance Privacy and Personalization with Tealium Extensions for CMPs
The new era of privacy has created complexity for organizations in every industry. It’s a given that today’s consumer expects true personalization from every business they interact with. At the same time, consumers are more conscious of their data privacy than ever. This apparent inconsistency between customer concerns over privacy and their actual online behavior […]
Tag Management
February 18, 2020
Buying a CDP? Time to Evaluate Your Tag Management System
Companies looking into a customer data platform should seriously evaluate their tag management system at the same time to ensure a quality data foundation.
